City, businesses mark ‘You Will Do Better in Toledo’ anniversaryWritten by Staff Reports | | email@example.com
101 years ago today, a slogan that captured the optimism of a vibrant city along the banks of the Maumee River made its debut.
“You Will Do Better in Toledo” was chosen from over 7,000 entries in a 1913 contest to be illuminated on a large electrical sign hung from the top of the Valentine Building at Adams and St. Clair streets.
Now, just over a century later, these signs will be placed at each entry point in our city as a reminder that to all residents and guests that “You Will Do Better in Toledo.”
After his Dec. 9 State of the City speech, where he announced the signs, Toledo Mayor D. Michael Collins explained why the city decided to post the signs.
“[At the time the sign was originally installed] people came to Toledo because they knew opportunities existed here that were not opportunities they would find in other areas,” Collins told Toledo Free Press. “I want to return that same image to Toledo.
“We’ve been a government that’s been reactive instead of where I really wanted to be and that was to be more proactive in terms of giving us a different direction,” he said. “I’m hoping in 2015 we can take those dynamic steps to redefine Toledo.”
City leaders will unveil the first of 55 signs to be placed at entry points into Toledo. A news conference will be held at 1:30 p.m. at the intersection of Reynolds Road and Heatherdowns Boulevard to reveal this sign.
Area businesses are also marking the anniversary of “You Will Do Better in Toledo” with several special events.
A party is planned at Wesley’s Bar & Grill, 1201 Adams St., beginning at 5 p.m., where a replica of the original sign hangs on the northern wall.
Local company Jupmode is celebrating by collaborating with Maddie & Bella Coffee Co. of Perrysburg, to make a limited-edition coffee blend bearing the name “You Will Do Better in Toledo.” The 12-ounce bags will be whole bean coffee, hand numbered and roasted fresh to order. Only 100 are available. Jupmode said the coffee ($15 per bag) is available on its website, jupmode.com.
The company states on its website, “During our cupping sessions with Maddie & Bella we set out to not only select our favorite coffee, but also aimed to capture a taste we felt embodied the spirit of Toledo as a whole. The end result is a blend of Ethiopian coffees that together exhibit exactly what we envisioned. The base coffee provides a solid backbone — a rich, medium-bodied, reliable bean with spice and buttery notes – complimented beautifully with a coffee that offers strong floral aromas, hints of lavender and honey, and a sweet finish.”
To further celebrate the day, Jupmode is offering a 20 percent discount today on all of its “You Will Do Better in Toledo” items (excluding coffee).