I Scream Social: Build your personal brand with compelling contentWritten by Kevin Cesarz | | firstname.lastname@example.org
Are you ready to start today to build your personal brand (or your company’s brand) with content strategy? This effort begins by telling others what you’re most passionate about.
Does a business card or a resume or a brochure declare passion? Not even close. If you want to convince me as to what makes you unique, then tell me a story.
Build online content (storytelling video, blog posts, podcasts, e-books) that illustrates this. Remember that people are searching for answers to questions. Are you answering those questions or are you merely trying to guess popular keywords or earn page-views for your website?
Your content must be three things to tell your brand’s story effectively: friendly, honest and consistent in tone.
There are four tasks to building your personal brand with online content. Research the best places to anchor your content, build content hubs (a simple blog) to anchor your content, create unique, nimble and usable content, and finally curate and share your ideas.
- Research: Introduce yourself online in social media, listen, ask advice, and comment on others. Calibrate the tone of your content by practicing engagement.
- Build: Attract your tribe by commenting on the content of others. Note the usability of your content by asking yourself how you read and act on the content of others. Observe keywords and Google search results to note how other people search.
- Anchor: Place your content online where people will find it. Build the right content hubs on WordPress, Blogger, or Facebook. Become an active member of online groups and networks. Use analytics for benchmarks. Major blogging platforms offer free basic analytics. Facebook Insights and Hootsuite have analytics features as well.
- Create: Build different kinds of content for different people. Make your stories unique with background detail and anecdotes. Make your stories quick and nimble. Remember that people are in a hurry to gain information. Make sure that it is usable info. If others think so they’ll likely return.
Are you ready to share your story? What would you add to this list?
Kevin Cesarz is director of social media and Web project manager at Thread Marketing Group in Maumee. Read more on his blog
iscream social (klcesarz.wordpress.com).