Health nutrition store opens DowntownWritten by Staff Reports | | firstname.lastname@example.org
By Tom Konecny, Toledo Free Press Staff Writer
Nutrition City, a health food and wellness lifestyle business, has opened in Downtown Toledo. The store is focused on helping its customers manage their health, and not just necessarily lose weight.
“If your goals are to lose weight, gain weight, maintain – we customize meal plans,” said Jason Trzcinski, who co-owns the location with Joe Rodriguez, both lifelong area residents. “They’ll come in try the shake, and we’ll talk about what you want to do. It’s not all about shakes, but we talk about leaner meats and vegetables.”
Wellness customization and one-on-one coaching is key to their success, and what separates them from other nutrition stores.
“Here I have a trainer around me, and that’s the difference what we do and the straight-up retail places,” Trzcinski said. “We introduce them to the products and ask them what they want to do. We’ve been down here a month and people are coming to us.”
As the business partners looked for locations, they knew Downtown was where they wanted to be right from the start. They spent seven to eight months refurbishing a building on Adams Street, and opened in April.
“We scouted Downtown for a while and saw an opportunity there,” Trzcinski said. “There is a lot to offer Downtown. It was more about ‘Let’s get something Downtown to change peoples’ lives.’”
Nutrition City is already changing lives with a solid core of 30 to 40 customers since its start. Trzcinski’s marketing mission is to get their message out to every single floor of every single downtown building to “let people know we’re there.”
Even though they offer quality supplements and individual coaching, Trzcinski knows it comes down to the person having that motivation from within and simply wanting to do it.
“We become their coach, and we’ll put as much into it as they put into it,” Trzcinski said. “You can’t discredit the products for not working if someone’s not disciplined. You have to have the energy and strength, and that ties into the healthier lifestyle. We’ve seen such great results, we’re very proud of ourselves. You’ve just got to feed the body well and it’ll do wonders.”
Nutrition City clients can already speak of solid results.
“I’ve had really good success with it,” said J.D. Bragg of Toledo. “I’ve lost 28 pounds, lost 10 percent fat and gained 15 percent lean muscle mass. It’s working. It’s definitely changed my life, and I just started with it.”
Being Downtown is part of their strategy in more ways than one. Not only are they looking to attract individuals, but draw businesses, too. They also plan to market to crowds on game nights.
“We have some flyers that breaks down what we do,” Trzcinski said. “We do weight challenges. We do wellness profiles. We’ll start a competition. Health care is shooting through the roof, so it’s a part of the longer term plan we have that’s part of the strategy for Downtown.”
Nutrition City is located at 623 Adams St. Hours are 7 a.m. to 2 p.m. Monday through Friday, and also by appointment. For more information, call (419) 408-1514, or visit facebook.com/NutritionCityToledo.