Pounds: Doing betterWritten by Tom Pounds | President / Publisher | firstname.lastname@example.org
As the local movement to resurrect the slogan “You will do better in Toledo” gains momentum, it is interesting to see that such a simple message can be so polarizing. Recently, Toledo Free Press and Editor in Chief Michael S. Miller used an image of the 100-year-old sign as Facebook page cover photos. The reaction was swift.
- “Explain how” — Scott Calhoun
- “Love it.” — Angela Wallington Zimmann
- “LOLZ!!” — Lair Scott
- “Since when?” — Tina Tennant
- “It is true!” — Brandon Diamond
- “Surely, you joke.” — LeRoy Lloyd
- “As A Proud 1978 Graduate of Toledo U. — Thumbs Up!” — Joe Baumgartner
- “False advertising.” — Barton Taube
- “I certainly have done better in Toledo — and I plan to keep on that fine path.” — Ellen Critchley Pittman
- NO YOU WILL NOT.” — Penneh Collins
- “Then is power of positive thinking is just a farce? Negativity is a driving force that apparently has a grip on many ppl here.” — Thomas Morrissey
Then came this post from Kevin Milliken: “To all the people firing negative comments — HOW well you do in Toledo is up to you as individuals — hard work, education, etc. Toledo’s perception of itself to outsiders is also the key. If you’re down on Toledo, why trash it and anyone who wants to make it better? A positive attitude reflects on both you and your hometown. Toledo happens to be my ‘adopted’ hometown for the past two decades — and I, for one, don’t see it as a bad place. I also will fight to make it better. If you choose to trash me personally for my comments after this, then you’ve shown your true colors. Life’s about choices. And you can always choose to move elsewhere if you don’t like it here.”
Any boosterism slogan warrants assessment for accuracy. Milliken nails it when he talks about the slogan in personal terms. Each of us has the freedom to choose where we live and work to best support our families and each of us is responsible for our own efforts to, in the most basic sense, “do better.”
Of course Toledo isn’t perfect. But there is a significant contingent of people who take “You will do better in Toledo” to heart and wish to spread that message.
Toledo Free Press is responding to the negativity by taking the fight outside Facebook and into your windows. Next week, we will publish a free, glossy insert that you can place in your home, business or car window to show your pride for our city and help spread some positive feelings about our home. We are partnering on the project with Columbia Gas of Ohio, Hollywood Casino Toledo, A.A. Boos & Sons, The Town Center at Levis Commons, TARTA, Toledo-Lucas County Port Authority and our media allies at local Clear Channel stations and WTOL-11.
Facebook poster Gladys Whitman got to the point by reminding us that everything is relative.
“Better than what?” she asks. “Detroit?”
Thomas F. Pounds is president and publisher of Toledo Free Press and Toledo Free Press Star. Contact him at email@example.com.
Tags: A.A. Boos & Sons, Clear Channel, Columbia Gas of Ohio, Detroit, Editor in Chief Michael S. Miller, Facebook, Hollywood Casino Toledo, TARTA, The Town Center at Levis Commons, Toledo slogan, Toledo-Lucas County Port Authority, WTOL-11