The Andersons extends 3X pledge match through Dec. 24Written by Staff Reports | | firstname.lastname@example.org
After inclement weather hampered a three-day fundraising drive benefiting The Salvation Army of Northwest Ohio, The Andersons says it will extend its 3X match pledge period through Dec. 24.
Earlier this month, The Andersons pledged that for every $1 deposited into the The Salvation Army’s red kettles on Dec. 12-14, it would donate $3 in gift cards to group, up to $150,000.
But a snowstorm on Dec. 14 affected the number of shoppers at the three area stores and the amount of donations able to be raised, according to a news release.
Now The Salvation Army has until Christmas Eve to meet its goal of raising $50,000 between the three Andersons locations: 530 Illinois Ave. in Maumee, 4701 Talmadge Road in Toledo and 7638 Sylvania Ave. in Sylvania. The Andersons is also matching donations at its two Columbus locations.
“We have been blessed this year and want to share our bounty with our neighbors in the Toledo and Columbus communities,” said The Andersons CEO Mike Anderson in a news release. “Obviously we cannot make special gifts of this magnitude every year, but when the opportunity presents itself to provide it sure feels good, especially at this time of year.”
The matching funds will help The Salvation Army make up for a shortfall in collections since the later-than-usual Thanksgiving has meant fewer days between Thanksgiving and Christmas to collect the funds needed to meet community needs, according to the release.
“To maximize this opportunity, Red Kettle collections need to reach $50,000 at The Andersons over these three days,” said Capt. Kevin Zanders, who serves as area coordinator of The Salvation Army in Northwest Ohio along with his wife, Capt. Tawny Cowen-Zanders, in the release.
“The kindness and generosity of The Andersons is humbling,” Cowen-Zanders said in the release. “Their initiative and the support of all of our donors will change lives. Our community is blessed.”
Donations raised through The Salvation Army’s Red Kettle Campaign, including the matched funds from The Andersons, will be used to help local families in need this holiday season and throughout the year, according to the release. For more information, visit www.salvationarmynwohio.org.