Shineology juice shop set to open in Downtown ToledoWritten by Staff Reports | | firstname.lastname@example.org
UPDATE: A one-day grand opening celebration was held July 7, but the shop won’t officially open until health department inspections can be completed.
By Michelle Li, Toledo Free Press Staff Writer
Downtown Toledo will soon be home to Shineology, an organic juice shop.
The shop, 130 10th St., opened July 7. Founder Ashima Rae said the shop’s hours will be 7 a.m. to 6 p.m. Monday through Friday.
“I’m really excited about being able to serve the public with the juice cleanses,” she said. “I feel like raw food is an art form. It hit me, when I was starting to create this business, like, ‘Oh — food is my art.’ That’s the way I create in the world … putting things together that most people wouldn’t think would be [together].”
The juice that Shineology will offer is created through a cold-pressed process. Rae said heatless preparation preserves the ingredients’ enzymes and nutrients — what she calls “living life force potential.”
“All the food that we consume gets all its nutrients from the earth and its energy from the sunshine. When we consume that energy, we are consuming that light and we regenerate that light into, you know, our outer essence, basically,” she said. “It’s kind of like the alchemy of transforming the sunlight to your own inner light.”
Her philosophy of live food creating a person’s inner light inspired the name of her shop.
“I just envision this world full of shiny, happy people,” she said. “Food is our medicine; food is the answer to how we shine in the world.”
As someone who once claimed to be too busy for a healthy lifestyle, Rae said she intends to help individuals incorporate healthy eating into their lives by prioritizing customer convenience.
Rae said she chose her shop hours to accommodate early morning commuters, lunch breaks and post-work rushes. In addition to the in-store menu, customers will have the option to participate in any of several juice cleanse programs. Shineology will deliver the juice cleanses to the customer in three-day shipments to preserve freshness throughout the program’s duration.
These programs are inspired by her own daily program she developed to deal with her personal struggles, Rae said.
“I was really really unhappy. I was angry a lot, and I had four kids. I was a single mom and I just wasn’t enjoying life very much,” she said. “So I started getting fascinated with healing your body and how to do that through food and detoxification.”
Shineology will offer a space where individuals can relax and enrich their day aside from healthy juice drinks.
Rae said she felt compelled to return to her hometown to open Shineology — especially after previously owning Suite Vibrations Sound Healing Studio in the Davis Building.
“I feel like the Davis Building here is like a little jewel in Toledo with a really high vibration,” she said. “When I left [Suite Vibrations], it was really sad. And although I’ve traveled a lot and been to many other places, I recently felt called to come back here.”
Rae said she looks forward to supplementing the Davis Building atmosphere with her in-shop experience, providing seating as well as remaining stocked with books — both health-themed resource books as well as bestsellers.
“It’s gonna be kind of like a little bookstore too, so people can come in and grab a healthy bite to eat and read or buy a book,” she said.
Rae said the idea of opening Shineology resulted from years of following a passion for helping others improve their health based on her own success.
It all began 15 years ago when Rae began work as a colon hydrotherapist.
“As I started working with people and detoxing, I started to see the incredible power that food had. And the power it has over us, too,” she said. “So I just started researching different ways of eating and cleaner forms of consuming food, using myself as an example and helping my clients.”
Her work in colon hydrotherapy led to her discovery of the raw food diet, and earning a raw food chef certification in Boston added another tool to aid in her mission of improving others’ health.
“It was just kind of like this snowball effect,” she said. “I noticed that the more I did colonics, the more I would want to eat healthier. My body would just instinctively want cleaner food.”
Rae said she hopes she can inspire her customers to do the same. As part of the effort, Rae will teach classes in her shop about the juicing process.
“People need this information, and people really need a reliable resource for healthy living,” she said. “I feel like I’m a really good voice for that. I just really want to remind them that they deserve to have access to shine our light as bright as we possibly can.”
For more information, visit www.shineologyjuice.com.