Jurich: Shift your shopping — buy localWritten by Stacy Jurich | | firstname.lastname@example.org
The holiday season is inarguably one of the biggest spending times of the year. People are buying gifts, decorations, holiday outfits, more than usual amounts of groceries, spirits, dining out, having drinks with old friends and guests … you name it.
For every one of these dollars spent locally, 68 percent stays in our local economy, as opposed to only 34 percent when spent at a national chain, according to the American Independent Business Alliance.
That is the message Toledo Choose Local (TCL) is shouting this holiday with the second annual Shift Your Shopping Campaign.
The objective of Toledo Choose Local’s Shift Your Shopping campaign is to create awareness about Toledo’s vibrant local economy by letting shoppers know about alternatives to the big boxes and nonlocal retailers and restaurants.
TCL is launching the campaign Nov. 30 at the Arts Commission’s Holiday Loop in Downtown Toledo.
According to the Art Commission’s website, the inaugural Holiday Loop will “aid shoppers in ‘hopping’ venues to find unique, one-of-a-kind, locally produced and handmade gifts.
The bus loop will travel between Downtown, UpTown, and the Old West End to offer holiday shoppers a fun and unique shopping experience, all while promoting local arts and artists, and helping to celebrate and strengthen Toledo’s local economy.”
TCL will participate in the Holiday Loop by taking over 610 Adams St. (a stop on the free bus loop) as a retail location hosting several of its independent business members who do not have a location Downtown and could not otherwise participate in the loop.
This pop-up location will feature children’s art on the walls and music, as well as massages and photoboothlive.
Toledo Choose Local will hand out literature about the Shift Your Shopping campaign to make it easy for shoppers to continue their holiday shopping (and dining!) at locally owned independent businesses throughout Toledo and the surrounding suburbs.
TCL has created special holiday shopping maps offering local alternatives to the big boxes.
These maps will be available online at www.toledochooselocal.org.
Shopping local is the gift that keeps on giving. Your hard-earned dollars spent locally will stay local, continuing to impact Toledo’s economy over and over again — until they’re spent at a big box and likely leave our community.
Everyone benefits from a healthy and vibrant economy, one that has reliable and invested locally owned businesses at its core.Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do, according to the Institute for Local Self Reliance.
If you care about Toledo, put your money where your heart is — buy local!
Visit www.toledochooselocal.org for more information.
Stacy Jurich is a co-founder and current board member of Toledo Choose Local. Email her at email@example.com.