Local businesswomen publish e-magazine for women in salesWritten by Kevin Moore | | firstname.lastname@example.org
The concept of “business is a man’s world” is clearly an outdated idea as more and more women make their marks as business professionals, executives and small business owners. However, there are still many remnants of what was once a male-dominated occupation in the methods and practices of the business world. Such was the discovery of Jennifer Alford and Rebecca Booth, co-founders of The Sales Purse, a new e-magazine on sales and lifestyle geared specifically toward women.
“There are many women who work in the sales role. Rebecca and I are both in sales. But when we looked for some kind of publication or journal to help give us advice, we didn’t find anything, so we created one,” said Alford, editor-in-chief of The Sales Purse and co-owner of Creative Financial Partners, a comprehensive financial planning firm in Perrysburg.
“Cold-calling is the traditional way of selling. It’s also a male-driven way of selling. Women don’t respond to cold-calling. Women are relationship-driven. I knew marketing, but I had to learn how to sell and there wasn’t much out there for women,” said Booth, creative director of The Sales Purse and owner of Marketing Works Imagine That!, a graphic design, copywriting and marketing consulting company.
The pair met in 2000 at Women’s Entrepreneurial Network, a networking group for female business owners to share their experiences and learn tips on finance, business software, sales, marketing and entrepreneurship.
“We figured out we had a similar business philosophy, that being we want to use our skills to help other people in business. There was a lot we could teach each other. We’ve been friends ever since,” Booth said.
Apple picked up The Sales Purse for the Appstore after the first submission, an early victory that Alford and Booth said surprised them. They had a soft launch of their first issue in February, featuring a theme of love and articles encouraging readers to love themselves and love their work. This debut issue is available for free from the magazine’s website. The Sales Purse officially hit the digital presses in March. The March issue, which focused on strength, featured an interview with the internationally renowned Kim Duke of Alberta, Canada, owner of The Sales Diva, a sales consulting company for women.
“We want this to appeal to women anywhere,” Alford said.
Every issue of The Sales Purse will feature a lead article about sales, usually featuring an interview with a woman who has been successful in business. In keeping with the magazine’s broad scope, featured women will come from all over the country and world, but Alford and Booth also plan look close to home and sometimes feature a businesswoman from Northwest Ohio.
The magazine’s format is set up just like the contents of a woman’s purse. “The Wallet” covers money; “The Cell Phone” shares communication tips for women in business; and “The Vitamin Box” focuses on health and wellness.
“One of our most interesting segments is “The Shocker.” Every woman has one thing in her purse that would surprise people. So we ask the woman we feature in each issue: ‘What shocking thing is in your purse right now?’” Alford said.
The vast majority of the content is written by the magazine’s founders, with Alford, who is also a contributing writer for Advisor Today, focusing on copy and Booth handling layout and design. Each issue will be around 30 pages, with articles kept short to be consumed in a single 15-20 minute sitting.
“Our goal is to have a woman read the magazine after a long day, maybe when dinner is in the over or the kids have just gone to bed. We want to educate her and get her jazzed up for tomorrow,” Booth said.
The Sales Purse does not currently contain any advertising, and that is intentional.
“Our time with readers is precious. We’re focused on building a relationship with them. Right now, it doesn’t help with our destiny and doesn’t help our readers with their issues,” Booth said.
That readership, which has grown steadily since the magazine’s inaugural issue, is composed of about a 75 percent American audience and about 25 percent around the globe in places as far away as Southeast Asia and Africa.
“It tickles my heart that we can help a woman start a business in a third world country,” Booth said.
While the magazine does not have advertising, Alford and Booth do have “sellables” in the form of framed watercolor inspirational sayings for women that say such things as “You amaze me” and “She believed she could so she did.” The uplifting messages can be ordered online and sent to someone going through hardship or in need of encouragement.
The Sales Purse is available for download from Apple Appstore or from www.thesalespurse.com as a PDF. Alford and Booth are currently working to create an app for the Amazon Kindle as well. A subscription is $4.99 per month or $47.99 per year. New issues are released in the middle of each month.
For more information, visit www.thesalespurse.com.
Tags: Appstore, cold-calling, communication, Creative Financial Partners, entrepreneurship, female business owners, Health, Jennifer Alford, Marketing Works Imagine That!, money, Perrysburg, purse, Rebecca Booth, sales, The Cell Phone, The Sales Purse, The Shocker, The Vitamin Bos, The Wallet, wellness, Women's Entrepreneurial Network