Monroe dealer to celebrate Jeep’s 70th yearWritten by Toledo Free Press Staff Writers | | firstname.lastname@example.org
The Monroe Dodge Chrysler Jeep Ram Superstore will celebrate the 70th anniversary of Jeep by hosting a birthday party at the dealership in Monroe on Sept. 20 from 3 to 8 p.m.
The “Down & Dirty” Jeep 70th Anniversary Celebration will feature a pair of “all new refreshed” 2011 Jeep models built in this area, including one 2011 Jeep Wrangler made in Toledo, and a 2011 Jeep Grand Cherokee made in Detroit.
“This isn’t any red carpet event as other dealers may have. It’s going to be a fun down-home event so there’s no need to dress up for this premiere,” said Ralph Mahalak Jr., co-owner of the Monroe Superstore Chrysler dealership.
The introduction of the 2011 Jeep models marks the 70th anniversary of the Jeep that was first produced at the former Willys-Overland plant in Toledo in 1941. The former Chrysler Jeep plant on Jeep Parkway was demolished several years ago after the company built the Jeep Assembly Complex in North Toledo where the Liberty and Wrangler models are now produced.
The Monroe Superstore will showcase the 2011 Jeep Wrangler’s new color-keyed hardtop and leather seating available on the Rubicon models as well as the new Jeep Off-Road Camper Trailer, Mahalak said.
The 2011 Jeep Grand Cherokee offers three models, with the Laredo, Limited and Overland, and features a new dual-pane panoramic sunroof, and a 3.6-Liter V-6 engine built in Trenton, Mich. It also sells 4-wheel drive and front-wheel drive Jeeps equipped with fuel-efficient GEMA engines built in Dundee, Mich.
The Monroe Superstore is expecting delivery of five 2011 Grand Cherokees and five 2011 Wranglers for “sold orders” already placed by customers, Mahalak said.
“Although the new Jeeps are more upscale, they are still as rugged and capable as their predecessors. The original Jeep was built out of necessity, but today’s Jeeps are built for adventure, utility and recreation and are as unique as their owners. We invite everyone to bring their Jeeps to the celebration.”
Visitors will have the opportunity to test drive 2011 Jeep models on the 18-obstacle Jeep Off-Road Course at the dealership, check out the first Jeep Off-road Camper, see a vintage World War II Jeep display and view Jeeps from every decade, Mahalak said.
“This celebration will be all local, all patriotic and all-American just like the Jeep,” he said.
The dealership will serve local food and beverage products including Vernors ginger ale, Absopure bottled water, Better Made potato chips and Monroe’s original Coney Dogs made by the Dearborn Sausage Company. It will also serve Kentucky Fried Chicken, which is celebrating the 70th anniversary of its original recipe fried chicken this year, and feature entertainment by local disc jockey “DJ Dave.”
The Monroe Superstore will award prizes of Jeep apparel and gear with Plymouth Whalers OHL hockey tickets for the “Most Off-Road Jeep,” “Dirtiest Jeep,” “Most Vintage Jeep,” and the “Wildest Jeep.”
Mahalak said the dealership has decorated the showroom with popular Jeep ad slogan,s such as “Only in a Jeep,” “It’s a Jeep Thing,” “150 Hills per Gallon,” and “My Jeep won a war — your Honda cuts my grass.”
The Monroe Superstore recently received an award from Chrysler Group LLC for being named the first Great Lakes Region “MOPAR Accessories Flagship Dealer” in recognition of being No. 1 in sales of Jeep and MOPAR accessories.