John Dough clothing line expands into Villa, boutiquesWritten by Mighty Wyte (Matt Feher) | | firstname.lastname@example.org
Anyone who has designed or dreamed of designing clothing hopes to have his or her product in stores worldwide. Toledoan Donney McMullin, owner of the John Dough Brand clothing line, is beginning to see that dream come true.
“John Dough Brand has been around since 2005,” said the Toledo native. “Our shirts’ first in-store appearance was at Diamond’s Men’s Shop and that was amazing.”
Seven years later and after countless phone calls, emails and sleepless nights designing the John Dough apparel, McMullin is gaining national traction.
“John Dough Brand is now in Villa,” McMullin said. Villa is a 150-store sneaker boutique based in Philadelphia. “I worked with the owners of Villa in the past and I was giving them pointers on how to work with local brands for each store. Villa is all over the East Coast and the Midwest, and they wanted to pursue local branding for each store. I eventually got to the point where I could pursue the strategy I had given them for finding local brands, and John Dough has been chosen to represent the Toledo market.”
While getting into Villa is a big step, John Dough is enjoying success at local vendors as well.
“You can find John Dough in all three L.A. Collection stores here, The Loonar Station on Central and Mr. E’s on Reynolds,” McMullin said. “The Villa placement is exciting and I’m hoping to expand into their other markets as the John Dough Brand continues to grow here in Toledo.”
While McMullin continues to look toward the horizon, he has not lost sight of Toledo.
“I was born and raised here,” he said. “I’m very proud to be a Toledoan and I’m exceptionally proud of our people. We have a lot of amazing talent here and the artists here are going to be a major part of my plans to grow the brand.”
The next step for McMullin and his clothing brand is to join forces with Toledo’s hip-hop community to put together a mixtape.
“We are working on collecting artists and producers to put together a mixtape that will be free to download with the purchase of a John Dough shirt,” McMullin said. “We are working closely with local production duo ‘Legion’ to put this together and make sure it’s world-class. We have a unique opportunity to show Toledo off in a way that can bring the right attention here.”