Maumee Bay Brewing Company bottles up two favorite brewsWritten by Staff Reports | | firstname.lastname@example.org
By Dave Kubacki, Toledo Free Press Staff Writer
On April 12, Maumee Bay Brewing Co. (MBBC) increased its bottle offerings with the release of Amarillo Brillo and Total Eclipse Breakfast Stout.
While many industries are struggling to stay afloat, the craft beer industry is booming. According to the Brewers Association, craft brew sales were up 17 percent in 2012, producing more than 13 million barrels of beer. Moreover, the craft beer industry accounts for 10.2 percent of total beer sales.
The release of Amarillo Brillo and Total Eclipse adds to the brewery’s current lineup consisting of Buckeye Beer (MBBC’s flagship pilsner), Maumee Bay India Pale Ale and Blitzen, which is a seasonal brewery release.
MBBC brewer Jon Koester said it was an easy decision which beers to bottle next.
“There has been such a huge demand for Total Eclipse Breakfast Stout and Amarillo Brillo,” Koester said. “Whenever we have either of them on draft, they are two of our biggest sellers. It was just the obvious next step to bottle them.”
Amarillo Brillo is the brewery’s first double India Pale Ale (IPA), which is a style usually characterized by higher alcohol by volume and a more complex hop profile. With an alcohol by volume of 8.4 percent and an International Bittering Unit (IBU) of 101, Amarillo Brillo has a much more complex flavor profile than your typical IPA.
The second release, Total Eclipse Breakfast Stout, is the brewery’s imperial breakfast stout. According to the brewery, it is brewed with copious amounts of oats and lactose and is infused with espresso from the local roaster, Flying Rhino. Weighing in at 9.1 percent alcohol by volume, MBBC may be right to call it “breakfast in a glass.”
MBBC Manager Shannon Mohr said the releases are in stride with trends in the craft beer scene.
“Our choice to release Amarillo Brillo and Total Eclipse has a lot to with the trends in the craft beer market,” Mohr said. “Right now, coffee stouts are on the rise, as well as beers with a more complex hop profile.”
While MBBC has a footprint across Ohio, it is focusing its new releases in the greater Toledo area.
“We had been constantly getting emails through our website asking us when Amarillo Brillo and Total Eclipse would be available in bottles,” Mohr said. “We want to take care of the Toledo area first because that is where we are from and that is where our biggest support has been. We are licensed in the rest of the state so eventually we’ll get out to other areas, but for now, we are going to concentrate on the local market.”
Koester said moving from a draft-only release to bottling can be a challenge. He said, however, they have been happy with the brewery’s IPA and are confident these new releases will live up to the hype as well.
“Our beers seem to be translating well from draft to bottle,” Koester said.
“That is not always the case. As long as these go as well as our IPA did, which I’m sure they will, I think they will be really well-received.”
While the MBBC faithful will no doubt be excited to see brewery’s newest releases on shelves, they aren’t the only ones excited.
“I can’t even tell you how excited the brewers are,” Mohr said.
“Even the mundane things like building the boxes to put the beer in. Building boxes isn’t fun work at all, but they were just so excited about it.”
Amarillo Brillo and Total Eclipse are available in four-packs of 12-ounce bottles for about $11.99.