TFP planning special focus on health, dining in 2015Written by Staff Reports | | email@example.com
Toledo Free Press will expand its coverage of health and dining topics in 2015 with the introduction of monthly special sections called Eye on Health and Indulge Toledo.
Eye on Health
Eye on Health will appear first, debuting Jan. 4 with a focus on diet and fitness.
The section will feature articles on a wide range of diet and fitness related subjects, including how local companies are helping adults and adolescents manage their weight; the CrossFit exercise regimen; a local group addressing eating disorders; and fitness for senior citizens, to name a few.
Other upcoming Eye on Health topics include heart health, obesity, diabetes, women’s health, men’s health, cancer, aging, kids and teens, the marketplace, active lifestyles and mind and body.
“Eye on Health is intended to be a comprehensive, topical guide to the health issues affecting our community today,” said Toledo Free Press Editor in Chief Sarah Ottney.
“From heart health to cancer to aging, each month’s section will be dedicated to one aspect of health that will include interesting, dynamic and informative articles on a particular topic.
“Our goal each month will be to really dive into that particular topic. I hope the coverage will both enlighten readers and help them make informed decisions about their health.”
Health experts from Toledo and Northwest Ohio will be asked to contribute guest columns, and each section will also include a calendar of events that pertain to the area of health being explored that month.
“We are always looking for story ideas, whether it’s someone who has overcome a health challenge or an upcoming event to profile or add to our monthly calendar,” Ottney said.
“Managing Editor Joel Sensenig will be taking the lead, but our whole team will be working to make sure these sections are robust, informative and useful for readers.”
A commonly shared statistic is that Toledo has the most restaurants per capita than any city in the U.S.
True or not, more than 90 percent of Toledo Free Press readers say they dine out and purchase food and beverages at dining establishments on a regular basis.
With so many choices in the area’s dining scene, Toledo Free Press will introduce a new monthly section called Indulge Toledo. The section, debuting Jan. 18, will allow the paper to dedicate more space each month to the region’s food and drink scene.
The section will be devoted to all things cooking, dining, beer, wine and spirits in Northwest Ohio, including chef and business profiles, restaurant reviews, recipes, cooking classes, culinary trends and more.
“We have done regular dining guides, including patio guides, holiday dining guides and more, for years and they are always popular with readers and advertisers alike,” Ottney said. “Each time, we find there are always more great restaurants to profile and more stories to tell than we have room to include in print, so now we want to dedicate more regular coverage to this topic.
“We know Toledoans love to try new restaurants and discover hidden gems so we want to help share those stories with our readers.
“There are a lot of places out there to spend your dining dough, with more popping up every month. We will help you navigate the constantly changing dining and drinking scene in the region.”
The changes are also expected to be highly beneficial to advertisers, said John McNamara, Toledo Free Press sales and marketing manager.
“We are always looking for ways to add value and offer unique opportunities for our advertising partners, and these new sections in 2015 will allow us to do both,” he said.
“These sections will give our advertisers the ability to talk to an audience that is actively looking for products and services they offer. Having a monthly section dedicated to popular topics such as health and dining will allow us to offer a highly targeted medium for our advertisers.”
Business owners or other potential advertisers interested in learning more about these special sections can contact McNamara at firstname.lastname@example.org.
Toledo Free Press is always interested in hearing story ideas from readers, Ottney said.
“Ideas might include a new business to profile, an established business marking a milestone or doing something unique, a particular person doing something unique in the community or an upcoming special event people might be interested to know about,” she said.
Those interested in sharing a story idea can email email@example.com for Eye on Heath or firstname.lastname@example.org for Indulge Toledo.
— Staff Reports