Local clothing designer lands international dealWritten by Mighty Wyte (Matt Feher) | | firstname.lastname@example.org
For clothing designers and brand owners, nationwide retail has long been the Holy Grail of distribution. But the paradigm is shifting and the online presence of digital retailers has exploded.
In December, Toledoan Donney McMullin entered into an elite club of clothing designers with an intimidating online presence when he signed on with Karmaloop.com. Karmaloop is a premier urban style and “streetwear” distributor that receives 4 to 5 million unique visitors to its site each month.
McMullin’s John Dough Brand clothing took root in Toledo in 2005. With local person-to-person sales and his introduction into bricks-and-mortar retail in the past two years, McMullin has looked for ways to expand his brand.
“The Karmaloop situation is a big deal for me, the John Dough Brand and for Toledo,” McMullin said. “Karmaloop gives John Dough an international presence. Now, this brand that was built and nurtured here in Toledo since 2005 is sold in China, the U.K., Australia. This is an actual outlet to the international market.”
McMullin said the Karmaloop deal would be used as leverage to push the Toledo-based label.
“Karmaloop is very elite. It’s not easy to get your brand on that site and they don’t deal with garbage. So with that recognition, I can go to major trade shows and come back with major orders. I can go to the big box stores and use my online presence to help secure more orders.”
John Dough Brand has done well in Toledo.
“I love Toledo, love my Toledo people,” McMullin said. “The support that I’ve had at home has been awesome and that was a very important factor with getting John Dough Brand onto Karmaloop. I will stay in Toledo and build from here.”
As McMullin continues to grow and promote his clothing line, he is also committed to helping Toledo.
“I’m not just going to use this outlet to promote John Dough Brand, I’m going to use it to promote Toledo. We have amazing people here, amazing artists, and I’m going to make sure to use this platform to show the world,” he said.
John Dough Brand is expected to make its debut on Karmaloop toward the end of February. Fans of fashion can find John Dough wear at Villa stores, L.A. Collections and other local retailers.