Cesarz: Pinterest is the focus that Facebook lacksWritten by Kevin Cesarz | | firstname.lastname@example.org
Before you state your absolute unequivocal opposition to having to learn and maintain yet another social media channel, just hear me out.
Pinterest is fun.
Pinterest is simple.
Pinterest in on the leading edge of two things near and dear to my heart – curation and reducing clutter.
It’s great when there is a tremendous amount of information available online.
It’s awful when there is a tremendous amount of information available online.
Pinterest is a visual social network that helps you curate and reduce clutter. You can more easily reach your goal of discovering the most relevant, interesting, and usable information about your passions. People who are more visually orientated find that grouping their interests and stories in photo blocks is an easy way to relate it to other information in a dense universe of content online. I have used Pinterest to create boards on Irish history, backpacking destinations and ice hockey. If these are shared interests, you’ve found some good ideas and links. If not, simply scroll on through.
Facebook’s current flaws for curators are that information on the channel is too dense and chaotic. We know what everybody is doing at all times. Instead, I’m often only focused on my passions and I’m looking for others help me collect the best information about those passions.
Good curators use Pinterest to discover and share information quickly, and to sort, bundle and describe the information so that others can discover it. When good curators do this consistently, they develop a reputation for creativity and efficiency and become the go-to source for that interest.
Pinterest is information discovery. The social network that helps focus great content and great content gatherers.
The current demographic of Pinterest is decidedly female – furnishings, fashion and food (see the GAP, Etsy, Chobani and The Travel Channel pages), but there is plenty of room to grow within this format.
How would you or your business use Pinterest to tell your story? You could promote the idea “behind your brand” and let people see how your brand fits their lifestyle. Like Facebook, you can engage others by liking and pinning their content. Share the love by affirming and attributing. Pinterest images automatically link back to the page of the originating site. Use these visual links to interact with people who share your interest.
Each social site has a vibe and tone. Brands that are most successful at matching the tone of the users are winners. Budget and volume are not necessarily the deciding factor in social media. Different groups and different influencers improve your range by affirming your tone and ideas.
Since people, brands and businesses can’t possibly produce great content all the time, we seek curators. Fans and followers reward you on Pinterest for discovering and promoting great content. Social media is about being interesting and helpful. Pay it forward by discovering great content for others.
Kevin Cesarz is director of social media and Web project manager at Thread Marketing Group in Maumee (threadgroup.com). He also helps create storytelling content for MrElshMedia (mrelshmedia.com). Find more ideas about social media at klcesarz.wordpress.com.