InfoStream Solutions of Toledo offers health analysis of websites with a program it developed and introduced at the recent Tech Connect event hosted by the Regional Growth Partnership.

Wearing white doctor’s coats, the InfoStream team performed Web health analysis for companies and organizations attending the event as a special promotion. It graded sites based on a 100-point system with grades 70-plus as great, 50-70 as good, 20-50 as poor and below 20 as bad.

“We developed the Web Health Analysis program because we wanted to use a nontraditional approach to appeal to people,” said Ted Lindsley, sales and project manager for InfoStream.

The program reviewed four main areas: content, optimize, promote and analyze for each of 25 websites represented at the event. Content included analyzing blog status, Google indexed pages and overall readability.

The optimize portion looked at images, inbound links, last Google crawl date, domain registration, permanent redirect, meta title and description. Promote involved such things as opt-in where visitors can sign-up for a contact list and use of social media — Facebook, Twitter, LinkedIn and others to help site traffic with more specific and technical aspects.

Finally, the analyze phase measured traffic rank comparing how much traffic each site generates, and analytics to see what kind of traffic is coming to each website.

Ted Lindsley (right) of InfoStream reviews web health with Dock Treece (seated) and sons Dock David and Ben Treece.

“You should consider having analytic software installed on your website,” Lindsley said.

The promotion offered one year of free Web hosting to the highest rated website.

Treece Investments of Toledo won with a score of 64, “having the most things in place to optimize the website,” Lindsley said.

“We’ve used the Internet in more interactive ways the last few years. It’s just a crack in the door to get into the room,” said Dock Treece, president of the firm. “It’s not just reaching people but reaching people who are interested in having us manage their money.”

Treece said the big challenge involves the high security of their business dealing with issues of collecting client data online to meet the Security and Exchange Commission’s financial guidelines.

“We want to build our firm as a national player without having offices across the country,” he said.

“Bits and bytes are cheaper than bricks and mortar,” said his son, Dock David Treece, who writes a weekly financial column for Toledo Free Press.

“We want to develop a stronger Web presence but we’re still in the strategizing and planning phases of how to achieve our goals.”

“It would be a self-sustaining global sales force that would drive meeting with clients online,” said his father.

His other son, Ben Treece, said the firm already uses social media to attract more hits by putting links for his father’s radio program podcast on YouTube and his brother’s newspaper columns on the firm’s website.

“Capturing unique content such as those broadcasts and articles should be online because it adds to your credibility,” Lindsley said. “Exponential growth can be realized by tying into social networking sites that are excellent vehicles to drive people to your website. It can be very targeted marketing.”

InfoStream Solutions was founded in 2009 by its president, Tim Saddoris, who assembled a diverse team of specialists in the web field from around Northwest Ohio.

Saddoris grew up in nearby Pioneer and Lindsley is a Toledo native. Erica Jaquay, internet marketing manager, is from Toledo and Andy Boren, Web developer, is from Findlay.

InfoStream is currently working with a firm, Key Ideas in Fremont, to develop a new website, e-commerce and Internet marketing for the launch of the client’s new product.

Key Ideas has created Thermos Buddy, a strong plastic Thermos holder for use in cars, trucks, SUVs and other vehicles, according to the firm’s project manager Sharon Paradiso.

“It’s a one-of-a-kind product” that provides a convenient and safe way to keep a thermos in place” she said. It offers different methods for mounting it in vehicles as large as semi trucks and will retail for $19.95.

The company began production of the Thermos Buddy on June 24 at Techniform Industries Inc. in Fremont.

“It’s American-made and keeping jobs right here in Northwest Ohio,” Paradiso said.

Key Ideas was formed by entrepreneurs Jack and Lorraine Zimmerman, who own and operate Zimmerman Paint Contractors based in Fremont. Paradiso joined the new firm in February to manage the product launch project.

Paradiso said they met Tim (Saddoris) and Erica (Jaquay) at a networking event and told them they needed help creating an e-commerce site that would drive people to it to buy the Thermos Buddy.

“Their Web analysis was very important to us,” Paradiso said. “They are very team-oriented and have worked well with us on this project.”

InfoStream is developing a new website for Key Ideas that is under construction at www.thermosbuddy.com.

For a free Web health analysis, contact InfoStream at its website, www.infostreamusa.com.

Tags: InfoStream Solution, Regional Growth Partnership, Treece Investments

This entry was posted on Thursday, June 24th, 2010 at 4:10 pm and is filed under Technology, Toledo Business Link.
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