Local dealers receive GM ‘Mark of Excellence’Written by Duane Ramsey | | firstname.lastname@example.org
Two local auto dealerships, Dave White Chevrolet in Sylvania and McNeill Chevrolet Buick in Swanton, were the only dealers in Northwest Ohio to receive the Mark of Excellence 2009 Dealer Recognition Award from Chevrolet. Both dealers received a Mark of Excellence plaque to display in their dealership.
This award is an accomplishment reserved for only a select few outstanding Chevrolet dealerships and is a symbol of exceptional performance in sales and customer satisfaction excellence, according to Gerald Roberson, district sales manager for General Motors.
The award is not given until September of the following year because GM takes its time to gather all information and talks to customers from the previous year to determine the top dealerships.
The two biggest factors are a dealer’s sales performance and customer satisfaction in both sales and service. Sales volume is used to compare dealers of similar size that had an increase in sales from the previous year.
Customer satisfaction is based on the responses customers give GM after they purchase a vehicle and after they visit the dealer’s service department.
“We are very proud to receive this award from Chevrolet as a dealership. There are many factors that go into who wins this each year and we are compared with every dealership in the State of Ohio,” said Jason Kos, general sales manager of McNeill Chevrolet Buick.
“This is a true example of our dedication to our customers and our commitment to exceed expectations during as well as after the sale.”
Kos said the dealership “has a very loyal customer base because of the way they are treated every time they visit us, not just when they buy something. I hear from many first-time customers that it was their most enjoyable experience buying a car. I’m even more proud when I see them for the third or fourth time and they still feel the same way.”
Kos indicated that 2009 was one of the hardest years in the history of the auto industry, yet the dealership still increased sales in new and used vehicles last year.
“It’s a testament to our employees who are committed to providing our customers with the best purchase and ownership experience possible. The training and product knowledge of our people is important in achieving that level of customer satisfaction,” said Dave White, president of Dave White Chevrolet.