Local clothing company partners with artists for charityWritten by Chase Will | | firstname.lastname@example.org
Through cross-promotion efforts, a local clothing company is offering artists a chance to feed the hungry.
Each month, The Social Clothing Company (SCC) will team up with a different local artist who, in exchange for advertising SCC T-shirts, will select a charity to receive a portion of proceeds from the sale of the shirts.
Dan DeAngelo, founder of the online store, envisioned the business model after helping two local musicians launch their first albums.
“We did two kickstarters for Joe Woods and Addison Schmidt, guys who’ve never printed an album before. Joe had just taken first place at the Martini & Nuzzi’s Original Songwriter Competition and he had $1,000, so we decided to raise the other $1,500 to finish his album,” DeAngelo said.
DeAngelo said he learned from this experience what it meant to be a Toledo artist. Since Toledo has a diverse blend of artists, DeAngelo decided to bring them all together in a way that would call attention to their work while also helping the community.
“My goal is to break down the barrier of not knowing who the artists are or what they care about,” DeAngelo said. “It’s not even about the money to me. It’s a very people-centric idea.”
DeAngelo’s big break came when he hit it off with Andrew Ellis, local Americana musician of 20 years, and discovered the Feed Your Neighbor initiative, a program of Toledo Area Ministries.
“His song ‘I’m Local’ really resonated with me,” DeAngelo said. “We got to talking, and I asked if he’d collaborate with my company if he got to pick a charity that’s true to him.”
Ellis had previously participated in the success of a fundraiser called Raise Some Cash, and the idea of using his talents to further benefit the less-fortunate intrigued him.
“He uses my image and my music to advertise the shirts, and when they sell, a portion goes to Feed Your Neighbor,” said Ellis. “The shirts are a way for us to help each other out.”
Feed Your Neighbor finds areas around Toledo where donations are needed most.
“It will be a month-long event, and if it’s a success we hope to collaborate with other local artists and have them pick a charity, making it an ongoing thing,” Ellis said.
SCC T-shirt are available online at www.thesocialclothingco.com.
DeAngelo said he’s always on the lookout for musicians to work with. Anyone interested in collaborating with SCC is encouraged to attend a meet-and-greet 4-8 p.m. Aug. 21 at The Mad Ave Collective on the second floor of 1600 Madison Ave.
The Mad Ave. Collective is an open community for developing artists to encourage and assist each other. More information is available at www.madavegroup.com/collective.