Toledo ‘urban’ radio station debuts, Clear Channel becomes iHeartMediaWritten by Matt Liasse | | firstname.lastname@example.org
A new local radio station, 94.9 FM “The Beat,” launched Sept. 16 and is providing listeners with contemporary urban music from Billboard’s weekly urban charts.
The signal will cover the majority of the metro population, Regional Market Manager Kellie Holeman-Szenderski of iHeartMedia, formerly Clear Channel Communications, wrote in an email.
This type of music reflects the local retail industry and complements current stations, Holeman-Szenderski said. The first song the station played at 11 a.m. was Kanye West and Jay-Z’s “H-A-M,” according to radioinsight.com.
“The staff is so excited about providing our listeners with one more entertainment option with the music they want to hear and one more advertising option that delivers the customers and results for our advertisers,” she wrote. “We’re looking forward to making connections with the Urban community.”
Clear Channel Communications renamed itself iHeartMedia, a move that took effect Sept. 16 and reflects the “success in becoming a one-of-a-kind multi-platform media company,” according to a news release.
The announcement affects the company’s 859 radio stations in more than 150 markets, including Toledo.
In the news release about the corporate name change, chairman and CEO Bob Pittman discussed the company’s “massive consumer reach and influence.”
“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” Pittman stated in the release.
The move reflects the success of the iHeartRadio business, which formed three years ago, according to the release. It shows the “evolution of the company’s major local radio station brands and franchises to include mobile, social and events.”
“iHeartMedia was created by the strongest broadcast radio stations in the country, and we will continue to build this company the same way – on the country’s strongest radio stations,” Pittman said.