The 1975 to rock Detroit FillmoreWritten by Vicki L. Kroll | | email@example.com
One listen to The 1975’s “Chocolate” isn’t enough. The sweet hit is addictive, a smooth mix of rock, electronica, punk, pop and R&B that melts in your mind.
The breakthrough hit by the British band was the result of a visit to a popular store in England.
“We didn’t get arrested, but we almost got arrested for having weed on us, and we were so inspired by the altercation that we went off and we wrote ‘Chocolate.’ It kind of became this countercultural anthem about being middle class and smoking weed and being bored and the confrontation that ensues,” Matthew Healy, lead singer and guitarist, said.
“And then four years later, the same Sainsbury’s shop sold-out of our debut album, which I thought was a nice little bit of irony.”
Released last year, it’s no surprise that self-titled debut won fans around the world with “Chocolate,” “Girls” and “Sex.”
“When things started to get really big, like supporting the Stones and then even more so the year that we just had in the UK, culminating in playing to 20,000 people in London — it’s almost like I’ve become a bit of a parody of myself, which is fun, I suppose. I’m in my 20s; I’m allowed to do that,” Healy said. “It’s all just become quite ridiculous, hasn’t it? Yeah, I feel like shooting music videos in Los Angeles, talking to models — it’s all ridiculous.”
Healy is the group’s artistic visionary. He talked about the quartet’s striking videos during a call from a tour stop in Oslo, Norway.
“When we put a video online — it was just after a period of time where we tried getting signed and we famously didn’t — and then we put this music video up and it was just in black and white. And it bled from there, the way that we drowned out all the color of the music with this kind of polarizing aesthetic, you know, juxtapose the whole thing because our music is so bright and colorful, but the narrative and now the visuals are very, very dampened and literally washed out,” he said.
The second video for “Sex” was in color.
“We never creatively compromised, we just shot a video for it and it looked better in color,” Healy said. “And then all of our fans started going crazy on the Internet, and they started being, ‘Oh, they’re conforming to a major label; they made them do a video in color, this is so bad.’ And we just thought it was hilarious because it couldn’t be further from the truth.
“So then the next video we did was ‘Girls,’ and that was a video about a band who didn’t want to make a video in color shot in color,” he said and laughed.
The 1975 — Healy, guitarist Adam Hann, bassist Ross MacDonald and drummer George Daniel — will play the Fillmore Detroit on Nov. 4. Tickets are $32.50 and $45. Doors open at 7 p.m. Young Rising Sons and CRUISR will open.
“I think as a songwriter, you’re searching to connect with something,” Healy said. “I like the way I can lose myself in front of 2,000 people and that’s endorsed.”