Cedar Point to partner with LeBron James Family FoundationWritten by Staff Reports | | email@example.com
Cedar Point will partner with the LeBron James Family Foundation, the amusement park announced Sept. 16.
The multi-year partnership with the foundation “includes benefits that go far beyond renaming a coaster,” according to a news release.
“It’s time to make good on a promise – and it’s bigger and better than expected,” stated the release. “Earlier this summer, the park sent out a now-famous tweet stating that it would rename one of its coasters ‘King James’ if LeBron James returned to Ohio. That outcome is now known. But the ‘ball’ was back in the park’s court.”
As part of the partnership, Cedar Point will host the foundation’s “Wheels for Education” program and Akron I PROMISE Network for a day next summer. Cedar Point will also hold a first ride auction next spring with all proceeds benefiting the foundation.
“We are thrilled to have formed this partnership with LeBron and his foundation,” said Jason McClure, vice president and general manager for Cedar Point, in the release. “It’s great when two world-class organizations can come together for the benefit of kids, their education and their families.”
— Cedar Point (@cedarpoint) September 16, 2014
Based in LeBron’s hometown of Akron, the mission of the LeBron James Family Foundation is to positively affect the lives of children and young adults through education and co-curricular educational initiatives.
In 2011, in partnership with Akron Public Schools, the foundation began working on the city’s high school dropout crisis with the launch of the “Wheels for Education” program. Now serving nearly 800 Akron-area students, the initiative provides third-graders with the programs, support and mentors they need for success in school.
“The Foundation is extremely excited about this new partnership because it’s a long-term commitment that will have benefits for our kids and their families for years to come,” said Michele Campbell, executive director of the LeBron James Family Foundation in the release. “One of the fundamental goals of the Wheels for Education program and the Akron I PROMISE Network is to provide our students with opportunities and experiences they might not otherwise have access to, and this partnership with Cedar Point does exactly that.”
Once Wheels for Education students reach middle school, they graduate into the Foundation’s Akron I PROMISE Network, where they will continue to receive academic support and interventions until graduation, according to the release. The first class of Wheels for Education students will graduate in 2021.
Cedar Point announced Sept. 14 via Twitter that it would make an announcement about the NBA player on Sept. 16.
— Cedar Point (@cedarpoint) September 14, 2014
Here’s the July tweet from Cedar Point that was the catalyst for the partnership:
— Cedar Point (@cedarpoint) July 11, 2014
The amusement park announced Sept. 2 that it would close its stand-up steel roller coaster Mantis permanently next month.
“It’s time to say goodbye to one of the park’s coasters, and it’s certainly been a different kind of ride for our guests,” McClure said in a release. “But we’re extremely excited about what the future holds here at the Roller Coaster Capital of the World.”
The release didn’t elaborate on reasons or what might be built in its place, but said additional plans for the 2015 season will be announced at a later date. The coaster is slated to permanently shut down at 8 p.m. Oct. 19.