Black & White app aids safe drive homeWritten by Kristen Criswell | | firstname.lastname@example.org
Getting people home safely after a night of drinking is the focus behind Black & White Transportation’s new Smartphone applications and TXT 4 Cab program.
“We believe in removing every impediment that is humanly possible for a human to order a cab if they have been drinking,” said Scott Potter, Black & White Transportation owner. “We’ve spoken with bar owners and they’ve told us they can’t have their bartenders be on hold all night and people have said ‘I don’t want to be on hold,’ or ‘I was in a noisy environment,’ “It’s busy,’ that kind of thing.”
One solution Black & White Transportation is now using is TXT 4 Cab. By texting “RIDE” to (419) 322-6772 users can notify Black & White Cab of their location, pick up time and destination.
“There are generations of people who text more then they talk and can do it as quickly as they talk a natural progression,” Potter said. “Texting for a cab is revolutionary and so easy. You can do it while you’re on the dance floor.”
The company hopes to have posters up in bars in the fall with “smart codes” for area locations, making texting that much easier, Potter said.
In addition to TXT 4 Cab the company developed B4UDRIVE, an application that can calculate an individual’s blood alcohol content (BAC) by taking into account gender, weight and number of drinks consumed. If the application finds that the user should have someone else driving, an icon on the screen will identify if they are within Black & White Cab’s service area and connect the user to the 24-hour dispatch center.
If someone is not within the service area, the number to the nearest cab company will be provided.
The B4UDRIVE application is available for the iPhone, Blackberry and Android.
Black & White Cab also offers a reservation system that can be accessed by any Web capable phone at www.bwcab.com.
All applications and programs are free to use, Potter said.
“Our son was nearly killed in drunk driving accident, so we’ve seen firsthand the effects of drunk driving. Drunk driving is completely preventable,” Potter said.
On July 29, Black & White Cab will host ” Black & White Cab No Excuses Kick-off” at The Blarney Irish Pub, 601 Monroe St. Representatives from Black & White cab will be at the bar from 5 p.m.to 8 p.m. letting the public know about the new programs and applications by the company.
The event will feature gift card give-aways as well as a demonstration of the B4UDRIVE application, Potter said.
For more information, visit www.blackandwhitecab.com.