Rox: Battle of the Beats LIVE competitionsWritten by Martini Rox | | firstname.lastname@example.org
Competition is in the air this spring and the latest competition is brought to you by Dem Radio Boyz, DJ JROC and DJ Kaj Boogie. A spinoff of the four o’clock segment on their radio show on WJUC 107.3 FM, Battle of The Beats LIVE brings the talent you hear on air to the stage.
On air, Battle of the Beats has served as an outlet for Toledo’s urban radio audience. The segment allows the city to hear two songs by two different local artists and the listeners vote by phone on air for which they feel is best. The first artist to receive five votes wins and advances to the next day’s battle. The winner of the LIVE competition will receive a cash prize and bragging rights; second- and third-place winners will receive trophies. If you are not where you want to be in your professional music career, opportunities such as this are a way to establish or re-establish yourself in your city.
Battle of the Beats LIVE is made up of three competitive segments. The first was the singing competition held in April with the rap competition happening at 9 p.m. May 28 at the Infinity Lounge, 5050 Jackman Road. Be clear, this is not a battle, but a showcase to give aspiring rappers the feedback they need to move forward in their music career. The judges range from established music veterans in the area to their peers in the rap game who have had the opportunity to live and learn on a national scale through touring and recording with national artists. The third competition is for DJs, something rarely approached in the city’s now saturated DJ market. Each competition is followed immediately by an afterparty also open to the public.
Martini Rox: What made you bring The Battle of the Beats to a live platform?
DJ JROC: We wanted to provide a platform for individuals to showcase their talent on a performance level because everybody knows the studio sound or the studio recording of a song differs from a live performance and there are some artists whose live shows are actually better than their recorded songs.
Martini Rox: Artistry tends to be a sensitive subject especially in a competition format. Do you receive negative feedback while providing this platform daily and now live?
DJ JROC: Primarily it’s positive. We’ve gotten a lot of positive feedback for providing an opportunity for some individuals they have not been able to hear themselves on the airwaves. Absolutely, of course, there have been accusations of favoritism. If someone’s song didn’t make it, they think that it’s a personal thing; however, that’s not the case. If someone’s song doesn’t make it, nine times out of 10 it’s from the lack of, say, it’s supposed to be in mp3 form (but) it’s in wav form or it may not be radio-edited or something along those lines.
Martini Rox: Will you continue this competition in the future?
JROC: We’re going to do it as long as the demand is there, whether it’s twice a year or once a year or quarterly. We’ll see what the demand is and try to meet that demand as it grows.
Martini Rox: What requirements must entrees meet?
DJ JROC: Singing, they have to meet the age requirement of the club (21 and up) and have talent, enter the show and win. With the rappers, we just want you to come with the raw ability that you have and just give it your all on stage. We just require that you do one song. [For DJs] we want to break it down to the bare essence what it is to be a DJ. Whether that’s a house DJ, club DJ, street DJ, and we have different categories for everyone to enter because a battle DJ probably couldn’t rock the crowd like a tour DJ or a club DJ or a ballroom DJ. There are so many different categories so we’re excited about that.
People can register for Battle of the Beats LIVE at WJUC studios, 5902 Southwyck Blvd. from 10 a.m. to 5 p.m. Monday through Friday. There is a $25 entry fee. Good luck!
As we continue on…