Archive for the ‘Selling Points’ Category

Social Media: Conduit of communication

By Tom Richard on Friday, March 19th, 2010

There was a time when Daylight Savings time was an inconvenience. This biannual changing-of-the-clocks has…

Giving up your identity to gain professional bliss

By Tom Richard on Friday, March 5th, 2010

Should a woman give up her last name when she gets married? As I watched…

Selling Points: Rethinking squeaky wheel syndrome

By Tom Richard on Friday, February 26th, 2010

My car has been good to me over the years, but I have not returned…

The fallacy behind ‘self-motivation’

By Tom Richard on Friday, February 19th, 2010

I change. You change. People change.  Observing how, when and why change occurs can be…

Defensive conversations leave no winners

By Tom Richard on Friday, February 12th, 2010

Children have a sneaky way of getting what they want.  My son asks, “Would you…

What not to learn from Super Bowl commercials

By Tom Richard on Thursday, February 4th, 2010

How do you know which Super Bowl commercials are, in fact, super?
Sure, the commercials…

Do you make these mistakes when speaking?

By Tom Richard on Friday, January 29th, 2010

The only thing worse than stepping in a pile of dog droppings is not knowing…

Fight habits with habits by opening up

By Tom Richard on Friday, January 22nd, 2010

The night before my dentist appointment is often spent flossing, brushing vigorously and gargling aggressively. …

Strong men admit when they need help

By Tom Richard on Friday, January 15th, 2010

General automotive knowledge comes easily for some men; I am not one of them. In…

Knowing is half the battle

By Tom Richard on Friday, January 8th, 2010

If knowing is half the battle, then remembering is the other half of the battle.…