Jeff Lamb launches ‘Classic Hits Toledo’Written by Matt Liasse | | firstname.lastname@example.org
While working at other radio stations, Jeff Lamb sometimes had 350 songs to choose from, with limited classic rock hits. Now, with his own station, he plays from a list of 1,300 songs.
“And it’s growing every day,” Lamb said.
With “Classic Hits Toledo,” the radio station broadcast from his Toledo home, he promises to play the best of “everything.” In a matter of 10 minutes, he played “Brass in Pocket” by The Pretenders “Don’t Mess Around with Jim” by Jim Croce and “The Waiting” by Tom Petty and The Heartbreakers.
“It’s something for everybody,” Lamb said.
The radio station, a worldwide enterprise with Toledo pride, is aired online at classichitstoledo.com.
Lamb said he embraces new technology with no hesitation. “Classic Hits Toledo” is available as a free app for iPhones and Androids.
“If you wanted to start a radio station in the old days, you had to get an FCC license, you had buy a transmitter, you had to buy a tower; not anybody could do it,” Lamb said.
Lamb said he enjoys working from home.
“Who wouldn’t? I can do the show in my underwear,” he said. “I don’t, but I can.”
Lamb hosts a morning show every weekday from 6-10 a.m. On it, he does skits and talks about water cooler news stories. He sometimes has a visit from “the guy upstairs” for weather reports.
On Saturday nights, “Classic Hits Toledo” serves as an outlet for local bands.
During “Man Cave,” he opens his home to a new band airing 9 p.m. to midnight each Saturday, for live music. In the past, he’s broadcasted shows with locals Frijid Pink, The Kripke Brothers and Chris Shutters.
Lamb has a long history working in radio. He was motivated to start his own because of the current state he believes stations are in.
“I grew up when radio was competitive [and] innovative. You competed against the guy across the street,” Lamb said. “Well now, with the new corporate radio, the guy across the street’s across the hall. Now you have to promote him. You sure can’t say anything bad about him. Everything is so tied together; it’s totally different from the way radio should be. Where’s the fun?”
Lamb’s “Man Cave” originates from his days with 104.7 WIOT. It aired for two years. In April, after leaving WIOT, Lamb began working to get “Classic Hits Toledo” on the air. In July, it started broadcasting 24 hours.
“As someone working in radio, I get to do radio the way I was taught to do radio and the way I think radio should be done,” Lamb said.
Despite the workload, Lamb said he is having the most fun he’s ever had.
“I’m started to realize why radio stations have more than one employee,” Lamb said. “I’m the sales team, I’m the program director, I’m the disc jockey, I’m project director, I’m the engineer, I’m doing all the wiring; it’s just crazy. But it’s up and it’s running and it sounds really, really good.”
Lamb said he has had DJs wanting to work for him. He said it is something that will happen in the future.
On Aug. 16, Lamb will travel to Flint, Mich., for the Back to the Bricks classic cars show, where he will broadcast his program.