Martini Rox: Alternative ways to be heardWritten by Martini Rox | | firstname.lastname@example.org
Often we get stuck thinking there’s only one way to do something, but in time we find there are many ways, if we just open ourselves up to the possibilities. Today, music is heard on various platforms. There has been quite a buzz during the past few years pertaining to alternative ways to get your music to the masses. Other than commercial and college radio, most independent artists haven’t a clue about non-mainstream options.
The majority of the digital generation has caught on to outlets such as Reverbnation.com, SoundCloud.com, CD Baby and Amazon.com. These sites allow artists to upload and share their music, making it available for listening, purchasing or downloading. The sites create a sense of community, allowing fans to comment or give feedback. This can be very valuable in artist growth and development. As far as which one is the best, I’ll leave that up to each artist to decide as it pertains to his or her musical needs, but I encourage the exploration of all options.
YouTube allows listeners worldwide to watch and connect with artists in a way no other outlet for musicians can. This is the easiest way to reach millions of potential fans to achieve the buzz needed to prove you are worth signing. Artists such as R&B singer Dondria, pop artist Cody Simpson and most notably Justin Bieber have all acquired deals by using Youtube to upload videos of original music or cover versions of their favorite songs. Whether it’s attracting the attention of management, agents or labels, building a large following increases the possibility of being heard by the right people. YouTube is a platform for anyone with Internet access who can set up an account and record audio/video of themselves performing. Record execs are more apt to discover talent online than in venues, so I urge you to take advantage of the opportunity to showcase your talents from the comfort of your home. Research ways to optimize your YouTube user experience as well as your listening audience’s experience.
I have talked about alternatives to FM radio such as SiriusXM and online radio stations before, but I want to elaborate on their benefits and rising popularity. I have talked to artists who are getting paid for online radio spins, because they inquired or were approached about their music and have publishing and paperwork in order and ready to go. SoundExchange.com is the nonprofit organization appointed by The Copyright Royalty Board as the collector and distributer of digital royalties for artists in The United States.
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Remember, you can always go old-school as a traveling performer, but that can seem unrealistic for a lot of Hip-Hop artists who have few venue choices. The alternatives mentioned here are to supplement hard work.
Make no mistake, this does not mean you have less work to do! These are alternatives that take consistency, meaning you have to continually provide for the fans who subscribe to your YouTube channel while keeping up with your social network pages informing them about what’s new and where you will be appearing or performing. All is not lost, try one or all of these alternatives to enhance or reboot your promising music career.
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