Martini: IndiSoulREY combines Hip-Hop, soul and poetryWritten by Martini Rox | | email@example.com
IndiSoulREY is not just another group. It is more like a virtual traveling band with three core members and a variety of talented guest vocalists. Members ReediusMaximus, Elevated Thinkin, and DJ Sid Deluxx each play a significant role in the band’s sound.
The group started with Sid Deluxx and Elevated Thinkin, but it wasn’t complete until they asked ReediusMaximus to join them. ReediusMaximus is a legendary producer/music technology guru. Sid Deluxx is a popular DJ in Toledo and Columbus, known for his production and precise (scratching/cutting) turntable skills on area artists’ albums. Together they provide a musical style that takes you back to the golden era of hip-hop. Elevated Thinkin is the writer/lyricist and he penned the majority of the debut album, “Doin Our Own Thang.” Vocalists featured are Meagan Yasu Davis (contributing writer), Leah Williams and Vatella Fields.
Standouts on the 14-track album are “I’m Gone,” “You,” “A New Beginning” and the title track, “Doin Our Own Thang.” A fusion of poetic Hip-Hop soul, IndiSoulREY is bringing back a nostalgic era from the ’90s that inspired artistic freedom musically and lyrically. Working with a vocalist proved to be a challenge, so they decided to forgo the “lead singer” format and instead use a variety of vocalists representing the Toledo area.
Marketed worldwide, the album was released via download and the response in the
states and especially overseas has been overwhelming. I was interested in learning more about the group’s alternative marketing approach, which ’could help encourage other artists to choose new ways to distribute their music.
Martini Rox: Why choose technology such as Internet radio as a main marketing target for “Doin Our Own Thang”?
ReediusMaximus: Ten years ago I discovered iTunes. I discovered they had radio stations on there and from those radio stations I heard music I had never heard before and these radio stations were open and free, begging for music. I heard it way back then and at first iTunes only had 20 stations on all the genres, 20 [and] they literally have hundreds now. The whole Internet radio explosion has been going on [and] I knew the potential then.
Rox: What made you choose an option other than commercial radio for airplay?
ReediusMaximus: I’m a little old-school and not knowing the business of music as far as radio is concerned, my thought process, like probably a lot of people’s thought process, is, “When I bring music up here (to radio) you’re supposed to play it.” And there’s a business behind it. There [are]reasons why it doesn’t happen like that, good or bad. After dealing with both sides of it, when I can go to a medium that’ll play it just [because]it’s there and it’s good music, I chose that way. Not only that, it is accessible worldwide and not just locally.
Rox: And what is the goal you and IndiSoulREY hope to accomplish by going the digital route?
Reedius Maximus: I don’t have anything to prove here, but I have something to prove to the whole world. The whole world [doesn’t] know who I am or what I do or what music comes just from Toledo, Ohio. If I can be a vessel to bring it out maybe somebody will pay attention and maybe other people can come out through us. It had to be a new invention of the wheel, so to speak, and Internet is a vessel that has worked for me. It wasn’t easy. You have to network. The Internet gives you all kinds of resources to do whatever you want to do but you have to sit down and put the work in and do it and we’ve done that.
Rox: Who is IndiSoulREY for?
ReediusMaximus: This music is for those people who want substance. If you’ve been longing for real music, which I’ve been hearing for years, this is your chance to get it; there’s no excuses, here it is. Toledo, if they want it, it’s right here to have.
IndiSoulREY’s music is available for download via iTunes, Amazon and CD Baby.
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