lilD and ‘The Word Eye Heard’Written by Martini Rox | | firstname.lastname@example.org
In 2008, Louisiana-born LilD blew into the Glass City as the new young 20-something DJ on HOT 97.3. Her blunt sarcasm and quick wit instantly brought her fans and haters alike. Taking it all in stride, she commanded the airwaves with the quick tongue and the Southern drawl she would use to land her current radio gig in Cleveland on Z107.9. Sounds like a charmed life, but before all of this she was an adopted child with low self-esteem, wishing she could overcome the feelings of inadequacy that had haunted her the majority of her life.
One day lilD got tired of feeling bad about herself and through the discovery of her natural beauty and talents was soon able to look in the mirror and love who was staring back. She wanted to be a rapper after the death of Tupac Shakur and was inspired by his ability to change the world through music. As a student in high school she entered and won a local radio station’s freestyle contest and within weeks doors naturally started to open. At the tender age of 19, lilD landed a job at the radio station and the rest, as they say, is history. I have been waiting a long time to write a column about the former Toledo Free Press Star columnist, who is one of the most interesting, funny and talented people to pass through this great city.
Martini Rox: What’s been going on since you started working on air in Cleveland radio?
lilD: I’m an on-air personality and a social networking assistant so obviously, I have a radio show and during the week. I help maintain the website, all the social media accounts and any online promotions and campaigns that the stations in the cluster have going on. Moving really gave me the opportunity to do a lot of things I didn’t know I knew how to do. I’ve got my radio show, but I’ve also got my website, “Thewordeyeheard.com”. It’s afforded me the opportunity to brand myself and market myself on a level I didn’t know existed.
I’ve interviewed a lot of famous people, I started my website, I learned about online promotions through my job. I learned about web promotions and writing through my job. So really, I’ve been focused on being a better jock, I’ve been interviewing anyone I can and going to every event I can get coverage for and I’ve been branding “The Word Eye Heard”. Whether its Word Eye Heard TV, Word Eye Heard radio or WordEyeHeard.com.
Martini Rox: How did you come up with Word Eye Heard sketch comedy?
lilD: Once I stopped doing radio in Toledo, I was bored and I didn’t want to lose relevance so at the beginning of 2010 I started doing weekly video entertainment reports and I called them The Word Eye Heard entertainment reports. I was mad that it took me so long to think of it because every night on air I used to do The Word Eye Heard entertainment reports. I started on the entertainment reports and it was the beginning for me and one day I was sitting in Cleveland and I couldn’t do the entertainment reports every week because I worked so much, it’s kind of impossible for me. I was telling a friend that one of my goals is to have a sketch comedy show and really all he said was “How come you’re not doing that right now?”
Martini Rox: Your setbacks have been just as instrumental in your life as your triumphs. What would you tell people in the entertainment industries to help them stay motivated and encouraged?
lilD: The biggest piece of advice I would give anybody who is having setbacks is to remember that, as long as you’re alive you still got a chance.
For more lilD, watch her weekly sketch comedy series with comedians B Tidy and Rob Ward at TheWordEyeHeard.com and stay tuned.
As we continue on …