Wii U Launch ReportWritten by Staff Reports | | firstname.lastname@example.org
The launch of a new console in the video game industry is always a spectacle as unlike other technological industries, gamers have to wait approximately five years before the successors debut. Nintendo’s launch of the Wii U has been shrouded in mystery, large in part because of the hardware giant’s own doing. Not until September was the interface of the system revealed and gamers still had no idea what to expect from the online portion of the console until launch day.
I personally pre-ordered the deluxe edition of the Wii U the day pre-orders were made available on September 13th at a local GameStop store. Being the 6th person to place my order I was quite confident I would be able to acquire the device on launch day. Within a few weeks pre-orders were generally sold out at all major retailers but specific numbers were not released. Two days prior to the launch I asked the GameStop manager if there was going to be a midnight launch event, something that routinely happens with major hardware and software releases, he said there would not be one because of the interest was not there. The hype surrounding the launch of the Wii U was not on par with previous console launches could be due to several factors. Technologically speaking, the systems power is reported to be similar to that of the PlayStation 3 and Xbox 360, keep in mind this is five to six year old technology that is just now being met by Nintendo. Instead of Nintendo opting to advance the technology they decided to just match it as the Wii was a generation behind in technology. Another factor sapping some of the hype is the growing anticipation of the successors of Nintendo’s rivals, as rumors are continuing to build and grow louder for the PlayStation 4 and next Xbox.
Absent from Wii U is that “must have” title, the “system seller” that gamers cannot resist. The cream of the launch crop is New Super Mario Bros. U, other standouts include Zombie U and Scribblenauts Unlimited. Gamers will likely have to wait till next fall for Nintendo to trot out its big guns. According to Nintendo, they plan on selling as many units as they can produce with 5.5 million units sold by March 31st of next year. With the buzz surrounding the launch of the Wii U being noticeably less then that of its predecessor, Nintendo may find difficulty in meeting that claim. The Wii also launched being vastly inferior from a technical perspective and its future being questioned but has gone on to ship close to a 100 million units, whether Nintendo can strike gold twice remains to be seen.