Arts Commission embraces technology, promotes local artistsWritten by Kyle Cappelletty | | firstname.lastname@example.org
Advertisements aren’t the only thing Toledo residents are seeing on local billboards.
The Arts Commission teamed with Toledo-Detroit Outdoor Media to organize the Toledo Digital Billboards Art Project, a competition to promote the work of local artists.
The Arts Commission received 172 submissions from 88 local artists, 10 of whom were recently chosen as winners. The winning artwork will be displayed for up to two months at two different electronic billboards near Westfield Franklin Park Mall.
The goal of the project is to promote business, art and local artists in an affordable way, said Arts Commission Executive Director Marc Folk.
“We are extremely pleased to be able to partner with a private business to bring the work of Toledo’s deeply talented artists to the public in a new and exciting way,” Folk said.
Building off the goals of Toledo’s One Percent for Art Program, implemented by the City of Toledo in 1977, the Arts Commission found a creative way to acquire art and display it publicly, using the newest initiatives and resources as a way to affordably display the work of local artists, Folk said.
The Arts Commission contacted Toledo-Detroit Outdoor Media and proposed the idea of displaying local art in conjunction with advertisements on two local digital billboards, said Interim Art in Public Places Coordinator Nathan Mattimoe.
One billboard is at the intersection of Monroe Street and Secor Road and the second billboard is at the intersection of Secor Road and Central Avenue, Mattimoe said.
“Toledo-Detroit Outdoor Media was extremely receptive to the idea and very cooperative throughout the project,” Mattimoe said. “Luckily, Toledo-Detroit Outdoor Media was nice enough to donate their time on this affordable and worthwhile project, promoting public art and local businesses.”
The electronic billboards will rotate the winning submissions from local artists with advertisements from local companies. The images will have a set rotation time of eight seconds and will display advertisements, artwork and the Arts Commission logo.
The winning designs include a range of artistic media, including photographs, illustrations and paintings, helping to showcase the diversity and vibrancy of the local art scene and the willingness of local artists to celebrate art in Toledo, Mattimoe said.
Narrowing the submissions to 10 winners was difficult, Mattimoe said.
“The Art in Public Places Committee also helped to make this project possible by narrowing down the 172 submissions into 10 winners, which was no easy task considering the level of talent we saw from each and every contestant,” Mattimoe said.
The purpose of the Arts Commission is to strengthen community, foster creativity and celebrate life through art.
For more information, visit acgt.org.
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