BizConnect TV helps small businessesWritten by Emily Tucker | | firstname.lastname@example.org
Pat Altvater, owner of BizConnect, wants to help local business owners through Toledo BizConnect TV.
“I have been preparing for this for a long time,” she said. “I wanted to launch the website at the end of August, but I realized that I needed to step back for a minute and put some structure around what I was doing.”
Toledo BizConnect TV launched in October. Altvater said it’s a website that is meant to be a resource for owners of small-to-medium-size businesses looking for tips for “growing their businesses and improving quality of life.”
Some of the shows are “Business Cents! Making Sense of the Business World” “Etiquette Essentials” and “Knock Your Blocks Off.” Other classes give tips for marketing, social media and other areas of business. A staff member from Owens Community College does a show about business classes at the college.
Alvater said the 12 show hosts are a group of experts from Northwest Ohio who provide tips in a bimonthly show format. Each person provides two shows per month, each around three minutes long.
Becky Robinson, owner of 12 Minute Social Media, is one of the show hosts. Her business consists of helping businesses get started with social media. She said someone on Twitter referred her to Altvater, who was looking for a social media expert.
“As a show host, I create a plan for the type of content I want to share,” Robinson said. “At the beginning, I gave [Altvater] topics that would be beneficial to local business owners. Then, I create my videos at home, and Pat edits them.”
The website videos are free for anyone to watch, and all shows are archived. Each host has his or her own page.
“We are getting some great traffic on the website just in this short time,” she said. “I use Google Analytics to see what are the most popular shows and who is visiting. We have an option where people can opt-in with a name and email address so they can get a newsletter,” she said. “I ask people to send information about what types of info to talk about.”
Nov. 17 was Tweet Up, an event where the public was invited to chat with the show hosts. Altvater said this type of event won’t be hosted very often, but it was a chance to celebrate the opening of the website.
“It was a chance to see Pat’s vision come to life,” Robinson said. “People walked around and shared resources. It was a busy, happy gathering.”
About 40-50 people came to Tweet Up, which was at Calvino’s. Altvater said many of the attendees heard about the event through LinkedIn.
Altvater said new channels will be opening up in 2012 for Grand Rapids and Ann Arbor and Indianapolis, Ind.
View the Toledo BizConnect TV website at www.toledobizconnecttv.com.