‘Avengers’ speed toward film with new titleWritten by Jim Beard | | email@example.com
The term “franchise” has, in the past few years, come into prominent play in the comics industry. It is meant to identify a family of titles built around a central concept. Marvel Comics’ “Avengers” franchise currently stands, for example, at four books with a fifth title on the way to expressly showcase the lineup of characters in May’s hotly anticipated “Avengers” feature film.
Let’s face it: despite a rising Dark Knight and a shorts-less Man of Steel, it’s this May’s “Avengers” movie that everyone is really looking forward to. And with good reason — Marvel has been building its movie universe much like its comic counterpart and insuring brand loyalty along the way.
That’s why the company is adding an “Avengers Assemble” title to its comic franchise, joining “Avengers,” “New Avengers,” “Secret Avengers” and “Avengers Academy.” And, yep, you guessed it; the new book’s team mirrors the film’s, namely Captain America, Iron Man, Thor, Black Widow, Hawkeye and the Hulk.
One of the more interesting wrinkles of this “Avengers” mania can be found in Marvel’s recent announcement that its star scribe and “Avengers” guru, Brian Michael Bendis, will step down from writing three of the five titles after this summer. Sure, Bendis has been writing the main “Avengers” books for the past few years now, but it’s a bit surprising to have him walk away from the franchise just when the greatest number of potential new readers will be searching for their “Avengers” fix after viewing the film. Still, going out on a high note isn’t necessarily a bad thing.
Stan Lee and Jack Kirby created the “Avengers” in 1963 as a fun way to put all their top heroes into one bag, and they made it work with bold ideas and lots of colorful action. Things are a bit more complicated today, but the visceral thrill of having a bunch of cool characters all on the same team and in the same title is still present.
The “Avengers” film is poised to crank that thrill up to 11 and Marvel will be there to feed the need.