Making custom cakes becomes business for local mother
Thursday, December 22nd, 2011Sarah Charles didn’t intend to get into the baking business, but she turned a hobby of making creative custom cakes for friends and relatives into a home-based business she calls For Goodness Cakes.
Charles always enjoyed the cakes her grandmother made for her, especially the Easter Bunny cake she made every year. After her grandmother died in 2008, Charles decided to start making special cakes for her family.
It started out making cakes in response to requests from friends and relatives. She began making one cake a week while she worked full time in the mental health field.
“I didn’t realize how much fun it was or how artistic I was until I started making cakes for a hobby,” Charles said.
However, after she gave birth to twins June 9, Charles decided to concentrate on making cakes as a business. She started For Goodness Cakes with Dave Riley, a friend from high school who works in the restaurant field.
For Goodness Cakes is a home-based business that specializes in making hand-carved custom cakes for all occasions.
“I want everyone’s cakes to be as meaningful to them as my grandmother’s cakes were to me,” Charles said.
Riley started helping her with recipes and getting the business established. He soon learned that he enjoyed decorating cakes as well, Charles said.
“Our business is licensed and inspected by the U.S. Department of Agriculture,” she said. “We hope to have a storefront someday.”
Until that time, they continue to make creative custom cakes out of her home for special occasions, such as birthdays, baby showers, graduations and weddings.
“We sit down with every potential client to determine what kind of cake they want for their special occasion and provide them with a quote for their custom cake,” Charles said.
“At For Goodness Cakes, you get more than just a cake. You will get a showpiece.”
Their latest development is making groom’s cakes that represent the groom’s interests and are served alongside the wedding cake. They recently started advertising groom’s and wedding cakes online at theknot.com, a website for wedding resources.
They post photos of their cakes on the Facebook page For Goodness Cakes and have received many comments and a few orders from that exposure, she said.
They have created custom cakes in many shapes and sizes, including one shaped like a mug full of beer, a race car, tools with a toolbox, one for a baby shower that matched the wallpaper and decorations in the nursery and another that looked like pieces of fruit for a farmers market event.
“The hardest cake to make was the NASCAR one, with all the details and graphics on it,” she said.
Making hand-carved custom cakes is very labor intensive. Charles may spend four to five hours creating a cake such as the beehive with a bear eating honey pictured in the photo. The cake for a baby shower would probably sell for $100, she said.
They also make cake pops, cupcakes which look like lollipops. A coffee mug with a bouquet of cake pops sells for $10 and makes a great gift to give instead of a box of chocolates, Charles said.
The cakes come in many flavors including vanilla buttercream, chocolate, banana, cookie dough, marble, spice and a variety of fruit flavors. The majority of her cakes are decorated using Satin Ice fondant.
Charles gets most of her baking supplies from The Baker’s Kitchen operated with Thrush’s Pastry Shoppe. She said the shop has been helpful and is promoting her business by displaying her business cards.
Charles creates these custom cakes at home in between caring for her daughter Grace and her twins, Nathan and Natalie.
Her husband Kris Charles works in the cable television business and is very supportive of her cake-making enterprise, she said.
For more information, visit www.forgoodnesscakestoledo.com.














