Imagination Station uses ‘lip dub’ to blind with scienceWritten by Jason Mack | | firstname.lastname@example.org
While most organizations honor anniversaries with cake or a small reception, Imagination Station celebrated two years in business by going viral.
The staff at Imagination Station recorded a lip dub to the song “She Blinded Me With Science” by Thomas Dolby and posted it on YouTube on Oct. 10, the organization’s second anniversary.
“Before each of our demonstrations, we have music that plays,” said Anna Kolin, communications and public relations manager at Imagination Station. “One of our team members was out there and choreographed a dance to it. We started wondering if we could do it with the entire team. We started looking into it and saw lip dubs were growing in popularity, so we decided it would be a great way to celebrate our two-year anniversary.”
“She Blinded Me With Science” is one continuous shot around Imagination Station for four-and-a-half-minutes featuring lip synching and science experiments. The video also features 150 dancers from the Toledo School for the Arts.
“We have a partnership with the Toledo School for the Arts, so we’ll be doing a lot together over the next year,” Kolin said. “One of the things we wanted to make sure of was that throughout the video there was motion behind us. That’s what science is. We kept thinking of it like the nucleus of an atom. Everything is moving and twirling at the same time. We wanted to make sure that even if it was focused on one person, behind them there was always something going on. We’re obviously not dancers. We’re scientists. They jumped on the opportunity.”
With so many moving parts and no cuts, the group did three takes.
“The science experiments are unique for lip dubs,” Kolin said. “It was good when everything worked. That’s why we didn’t use our third take, because something didn’t go off. Science is not necessarily a precise thing, it’s a practice. We can’t always control it. On the second take it went well for the most part. A couple balloons didn’t go off or something might have been delayed, but it still emphasized what we do here.”
It may have only required three takes, but there was much more time spent preparing for the video. According to Kolin, former intern Erin Geer put more time into the planning than anyone else and was credited as the director.
“It took a lot of planning,” Kolin said. “There were a number of different people involved in it. It started off as a team building activity. Each department does a team building exercise each month for our big team meeting. The lip dub was going to be ours. It started off small, then we added the Toledo School for the Arts dancers and it grew to be something much bigger.”
Kolin appears at the 0:48 mark of the video, wearing black clothes and a cowboy hat. The video can be viewed at YouTube.com/ImaginationStationOH.
“We’d love for it to go viral so we can showcase what we do here and how much fun it is to be a part of it,” Kolin said. “It’s been getting quite a few hits, but we’re anxious for it to move even further.”