The Midwest Advertising & Marketing Expo is coming to Toledo in November, offering business people the opportunity to learn how to use the Internet, social media, text messaging, print, television and video to promote their businesses.

The event will take place for the first time in the Toledo area at the Holiday Inn Maumee on Nov. 4-5. It will include local exhibitors offering their products and services with workshops on the latest methods in advertising and marketing.

“Most people may assume it’s strictly for small businesses but the seminars will apply to all businesses,” said Joe Spoor, one of the organizers of the event.

“It will attract mostly small businesses and is going to be successful,” said Spoor, who owns and operates The Small Business Store in Toledo.

The expo will include 10 workshops presented primarily by local business people who are in the advertising and marketing field with a couple of speakers from outside this area.

Sena Mourad of the James A. Poure Consultancy in Toledo will bring people back to square one with her seminar, “You need a plan: Marketing 101 and All the Advertising that Goes with It,” which will open the event Friday from 2:30 to 3:30 p.m.

Sangeeta Mehta of Nouvell Solutions will offer “Getting the right look that sells with graphic design,” to help others find a balance between appeal and effectiveness in workshops at 4 and 5:30 p.m. Nov. 4.

Jill-Marie Zachman of First Impressions will share her expertise in etiquette in the “Making customer service a pillar of your marketing campaign,” workshop at 4:30 and 5:45 p.m. Nov. 4.

Pat Altvater of Toledo BizConnect TV will demonstrate “How to promote your business online with video,” by placing a video on the company’s website, a Facebook landing page or streaming clips on YouTube in workshops at 6:45 and 7:45 p.m. Nov. 4.

Michael Balas, owner of VitreoQR in Cleveland, will present the “The Future of advertising with QR codes,” focusing on how those boxes with the strange figures inside can help develop and promote any business in seminars at 7 and 8:15 p.m. Nov. 4.

The seminars will continue on Saturday beginning at 11 a.m., when Shane O’Neill of Fruchtman Marketing will present on “Social Networking: How to Integrate Traditional and New Media to Create Focused Marketing Strategies” in a workshop that runs until 12:30 p.m.

O’Neill was involved in the

$8 million campaign developed by Fruchtman for the palladium jewelry industry. He supervised the photo shoot in Los Angeles with celebrities Pamela Anderson, Rose McGowan and Kelly Osbourne.

Buford Mobley, an independent mobile marketing agent, is coming from North Carolina to present “Text, Text, Text: Meet Mobile Messaging” in seminars at 12:45 and 2 p.m. Nov. 5.

William Sholl, a business instructor at Lourdes University, will present “Got Message? How to Say Who You Are and What You Do,” in workshops at 1 and 2 p.m. Nov. 5.

Renee Bergmooser, sales manager for Toledo Free Press, will present, “Getting Creative with the Old and New: Online Newspaper and Hard Copy,” at 3 and 4:15 p.m. Nov. 5.

More information about the expo, cost of the workshops and how to register for it is available at www.MAAMExpo.com.

Tags: Midwest Advertising & Marketing Expo, Toledo Free Press

This entry was posted on Thursday, October 13th, 2011 at 2:45 pm and is filed under Marketing, Toledo Business Link.
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