Hungry Howie’s observes Breast Cancer Awareness MonthWritten by Emily Tucker | | email@example.com
Hungry Howie’s Pizza customers may be surprised to find their pepperoni and sausage orders arriving in a pink box this month.
The pizza chain will fashion pink pizza boxes during October, which is Breast Cancer Awareness Month.
Jeff Rinke, vice president of marketing for Hungry Howie’s Pizza, Inc., said the campaign started when people in the company noticed they had friends and family who were affected by breast cancer.
“We thought that we would make pizza boxes pink to draw attention,” Rinke said. “No matter what kind of pizza that you purchase, we will make a donation.”
Hungry Howie’s Pizza in Toledo got involved with the Love, Hope & Pizza campaign in 2009. Norm Fisher, owner of the Toledo restaurant, said he would hear stories from his co-workers about how they fought breast cancer or someone close to them did. After that, he decided that joining the cause would be worthwhile.
“I’ve had an aunt, cousin and friends who had breast cancer,” Fisher said. “The cause is very important and personal to me.”
The campaign raised more than $100,000 in 2009 and $160,000 in 2010. The goal for this year is $200,000.
“We have a lot of customers that come in and donate,” Fisher said. “We want to give back to the community and help the Breast Cancer Foundation.”
Hungry Howie’s had more than 4 million pink boxes made to put pizzas in for the month. Fisher said customers are always asking questions about what the restaurant is doing for the cause.
“The pink boxes just glow in the restaurant,” he said.
Part of the campaign includes social media. Rinke said the franchise owners were asked to share stories about how breast cancer has affected them. A donation will be made for every person who shares his or her story at Hungry Howie’s Pizza or uses the Twitter hashtag #lovehopepizza.
“We did videos about our employees talking about how breast cancer has affected their lives,” Rinke said. “We posted the videos on Facebook to try and get the message out.”
Fisher said customers can add a $1 donation that will be given to the National Breast Cancer Foundation. A pink magnet will be given to those who make a donation.
“The more pizzas we sell, the more money we can give back,” Rinke said.