Martini Rox: Knowledge is powerWritten by Martini Rox | | firstname.lastname@example.org
Question: Would you operate before attending medical school? Would you hire inexperienced representation for your trial? Then why would you place your talent in the hands of someone as unfamiliar with the music industry such as yourself? Harsh? I know, but in the wake of my fellow Star staff writer Lil D’s recent, “The Word I Heard,” I agree that a little more honesty is what most artists need.
I’m sure no one’s lining up to hear it, but the truth is what you should hear to get beyond your stalled career. Rappers, singers, musicians and producers, share a common desire to be heard. As a consumer, you are going to have to work for my ear, but as a DJ, I am required to know what is hot and play to the crowd. Those are two different things. Expecting people to love your music simply because you think it’s good is unrealistic. There are schools for business and educational programs in music engineering. I understand school isn’t for everyone, but what about conferences and workshops? There is an abundance of workshops and conferences to educate budding talent on the proper process of getting involved in the industry. Depending on what you want to know, there is always a panel discussion or workshop you can attend for a very affordable price. Different cities around the state host events that have educational value for artists of all types. The Ohio Hip Hop Awards were recently in Columbus and offered a $20 workshop aimed toward the artists in attendance. I was told by several attendees that there was not one recognizable Toledo artist in attendance.
Oct. 14 and 15, Dayton’s Third annual Regional Academic and Cultural Collaborative (RACC) will feature some of the industry’s top acts to speak and or perform. In the past Hip-Hop artists such as Common, Lupe Fiasco and comedian Dave Chappelle have participated and this year will feature Black Thought of The Roots, as its keynote speaker. On Friday night, “The Signature: Poetic Medley Show — After Dark Edition” from 9 to 11 p.m. will feature HBO’s “Def Poetry.” Shihan. Saturday morning Business of Entertainment and Music Seminar will take place from 11 a.m. to 2 p.m., only $10 in advance, $15 at the door. There will be panels of industry professionals and a chance to win free studio time with Mo Beats Recording Studios and a one-on one-session with Luther Adamson of Ludacris’ record label Disturbing the Peace Records. This event boasts an Independent Artists and Aspiring Executives seminar giving you more bang for your buck. Tickets to all RACC events are available at www.ticketcenterstage.com.
Oct. 29, The Put Me On Music Workshop returns by way of 520 Entertainment and The Juice FM 107.3 to the Crowne Plaza in Downtown Toledo. The success of last years workshop gained momentum in the music industry and gives Toledoans the advantage of industry vets flown in to speak directly to them. Last year, artists from other areas took advantage of the opportunity to learn more about marketing, imaging, package preparation and more. Keynote luncheon speaker this year is Cynthia Johnson and a digital distribution deal is up for grabs. For more info and registration visit The Juice studios at 5902 Southwyck Blvd.
Everybody who makes music is not going to make it big. Improve your odds, knowledge is power Toledo, get some!
As we continue on …