Grand opening helping NAOMIWritten by Brigitta Burks | News Editor | BBurks@toledofreepress.com
The Sept. 16-18 grand-opening event at The Limited at Westfield-Franklin Park Mall gives shoppers the chance to buy a snazzy suit at 40 percent off—but it offers four local women at NAOMI, a rehabilitation-center for women, something more.
The women will be given $100 gift cards in addition to a styling session with a trained-associate. A portion of proceeds from the weekend sales also will go to the nonprofit. NAOMI is a three-step program that participants “graduate” from. In step one, needs are identified, and in step two, women attend group sessions and focus on personal development. In step three, life skills are emphasized.
“I’ve been there since NAOMI was organized and nobody has ever done anything like this before,” said Executive Director Margaret Tisdale, who added the women’s new clothes are usually donations so they are excited to pick out their own outfits.
“I know when I can buy something new and I like it, it makes me feel good,” Tisdale said.
After assuming new ownership about a year ago, The Limited started partnering with local charities whenever they open a new store, said Tori Binau, the senior vice-president for marketing and e-commerce of The Limited.
“We’re finding many of these partnerships extend beyond opening,” Binau said, adding The Limited plans to offer styling to future NAOMI women.
Styling is important to these women because they are going back into the job market. “We have the ability to show the women, you can buy this shirt and this skirt and then you have four layering options, and with accessories, you have eight days worth of outfit options,” Binau said.
The Limited had a previous location at Westfield-Franklin Park that closed in 2003. The store officially reopened Aug. 8, but the ribbon-cutting ceremony will occur at noon Sept. 16. In addition to the 40 percent sale off the entire store, there will be a gift-card drawing and free tote-bags with every purchase. The new store, which employs 21 people and is 5,000 gross square feet, has new amenities like an e-bar and additional seating.
The Limited ultimately chose to partner with NAOMI because they have the same goal of personal empowerment for women. “We feel great that we’re going to help women in transition find their personal success,” Binau said.