Website offers deals for Toledo moms
Written by Sarah Ottney | Managing Editor | sottney@toledofreepress.comA new website, Daily Deals for Toledo Moms, is win-win for local businesses and area moms alike, according to its leader.
The site typically features five deals per week from local businesses: one deal per day Monday through Thursday and one deal over the weekend Friday through Sunday.
Deals range from pet-grooming to house-cleaning to kid-friendly activities — or something just for moms, said Head Toledo Mom Jen Myers.
“We’re all about supporting small local businesses and our demographic is the mom market,” Myers said. “Moms represent 85 percent of household spending, so it’s obviously a fantastic demographic to market to and who knows moms better than themselves?”
The main website, Daily Deals for Moms, was launched in April 2010 by two moms in Denver. The site has since expanded into a dozen new cities with more in the pipeline for this year. Myers started the Toledo site in January.
Word of mouth has been good for business, Myers said.
“It’s very new, but it’s already growing by leaps and bounds,” Myers said. “The first things moms do when they find a deal is they share it, they update their Facebook status. It really is a neat concept.”
The sites have more than 10,000 Twitter followers, 4,300 Facebook fans and 7,500 e-newsletter subscribers and the sites draw 13,500 views per month.
Unlike other social couponing sites, like Groupon, Daily Deals for Moms is locally owned and operated in each city. It also puts a cap on deals so as not to strain small businesses and is not dependent on group-buying.
“If one person wants the deal, one person can get the deal,” Myers said.
The innovative approach has led parenting website Babble.com naming it one of the Top 16 deal sites for families and the site was recently a contestant in business website StartupNation.com’s annual Leading Moms in Business competition, Myers said.
“We really set ourselves apart from the daily deal sites out there,” Myers said. “We have wonderful testimonials from our clients, who are moms in the market they live in.”
For more information, visit www.dailydealsformoms.com
