Cesarz: Content curatorsWritten by Kevin Cesarz | | firstname.lastname@example.org
A wave of information and conversation is now available to us, thanks to social media. It is exhilarating to think that social media and my iPhone are linked by only one generation to the typewriter, rotary phone and Linotype.
Recent numbers showcase our acceptance of social media to move our ideas into the mainstream: There are more than 500 million active users of Facebook worldwide; Twitter averages 460,000 new accounts per day; YouTube tops 2 billion views a day. That’s nearly double the primetime audience of all three major U.S. broadcast networks combined.
Each piece of that incredible volume of information is plugged into an amplifier. Each Tweet, Facebook status and viral video is shared with an ever-widening network that individuals control.
Meet the content curators
You’ve met information curators: neighborhood and church leaders, firefighters, councilpersons, people at your local salon and retailers who share information. People who are plugged into the local pulse are true conduits to issues, concerns and public opinion.
Extend this role to the online content curator, who brings attention to stories and ideas by tweeting, sharing links on Facebook and summarizing a news item on a blog. This has a real impact on others who are given the chance to discover that information.
Now, not all of that online information produced is great. In fact, most is mediocre, but there is an ever-growing stock of quality information. Online content curators are the best friends that fans of quality information could have. They consume, comment and share information on blogs, on Twitter, Facebook and YouTube. They maintain and add value to digital discoveries.
News organizations like Toledo Free Press are editors and aggregators of information. They are an essential hub in the process of creating and highlighting important news, commentary and other information. Content curators then take it further by launching good content on a long journey and directing it precisely to groups that passionately follow the topic.
Vetting your information
Who is a content curator? We all are to some degree. I pore through a Google Reader every day for ideas and content to share with my circle of followers. Many others are just as busy building sets of usable information.
This is why we fight for good information and take on the awesome responsibility of content curation. The more we all weed and feed information, the more we sharpen and challenge institutions like government and business to run better and more efficiently. Find good information, brand it with your opinion, and share it with others. Use social media with other media to improve your community.
Kevin Cesarz is a Web Project Manager and the Director of Social Media at Thread Marketing Group in Maumee (www.threadgroup.com). He writes about social media and content strategy on his blog i scream social at klcesarz.wordpress.com.