Toledo firm named one of nation’s best marketersWritten by Tom Fitt | | email@example.com
Hart Associates was recognized recently as one of the best business-to-business advertising agencies in the nation by BtoB Magazine. It’s the seventh consecutive year the integrated marketing firm has been named as a top agency.
“Generally, we’re an integrated marketing firm which deals with a wide range of industries,” said president Mike Hart. “We have some specialization; we’re very focused on our regional marketing. But, we’ve grown and have clients who are national and international.”
What exactly is “integrated marketing”?
“In a nutshell, it’s bringing marketing disciplines together to deliver solutions to our clients. If you look at Hart in buckets, like advertising, public relations, interactive, video, media — we’ve added social media as a discipline as well — we bring all of these disciplines together for our clients. If you say ‘boutique,’ some agencies may do just design or perhaps simply Web, but we, as an integrated firm, put everything together.”
Hart Associates has “about 50 full-time” workers, Hart said. “We have a good group of folks.”
He said he is proud of what he calls “one of the most significant bodies of work in which we are involved,” ProMedica. The marketing and medical firms are delivering a new mission and a new brand, which Hart said the firm is proud to represent. Hart Associates has been affiliated with ProMedica for six years.