Martini: Looking good is only half the battleWritten by Martini Rox | | email@example.com
Image is often used to separate artists from stars! Most artists want to fight the system and forget it is called, “pop culture” because it is pop-ular. Commercialism is used to propel the popularity of people who want to be broadcast commercially through television, radio and national publications.
The public access stations/media not owned by major conglomerates are mainly used for a local non-commercial level artist and audience. As an artist you should decide where you want to be (Commercial or non-commercial) and that will determine how far you want to go with your image. The purpose of creating and living your image is the hope that it is an extension of who you are. When you “wear it” you have to believe it because no one is going to buy it if you don’t! Whether you need a professional life coach, medication or a hard look at the man/woman in the mirror, your mind has to be right when it comes to your image.
When approaching professionals being comfortable with your self translates into like-ability with consumers and this is marketable to the industry. Looking good is only half the battle, but everyone knows that when you look good you feel good, but for some that is more of a challenge. Self-esteem can not be bought; an artist has to do soul searching to find what works for their image.
Once you decide on the artist you want to be, consistency is key. Not to be confused with gimmicks, as they rarely fair well for those that choose them. No, this is about figuring out who you are. If you want to be a Rap artist, look like your lyrics. If they are about chicks, guns and cash, shop at Man Alive. If they are about knowledge, college and fun shop at Journeys and don’t forget the nerd glasses and backpack.
Artists tend to confuse their audiences when they switch on and off, which prevents their crowd from understanding the full package. It’s OK to look “different” sometimes, but it still has to be something your stage persona (image) would wear. Should you go with a different look stay, within the stores you shop that offer the image you have built. Know what goes with it and what does not.
This includes performance and attitude. The idea is to be a believable person that can be looked up to or related to by fans and consumers. When refining your image, remember your audience and fan base. For example, if your fan base is a younger crowd, tone down your lyrics or you can’t expect parents to buy your products.
The perfect image overhaul example is Rihanna. In 2005, she entered the business as a Caribbean princess soaking up the sun giving us playful innocence in her songs. The look was sweet, basic and trendy following the image of the already “made” woman, Beyonce.
Rihanna’s hair was long and dyed honey blond and her clothing was beautiful yet forgettable. Fast forward to 2007, on her third album named, “Good Girl Gone Bad,” she embodied every bit of that title. She returned with an edgy haircut, an attitude to match and unforgettable clothing and style, along with a mental and physical transformation that was evidently a part of who she is presently.
This image propelled her to a level the world and perhaps she was unprepared for, but it worked!
Examples of images that do not work would be artist within groups where the group resembles the style of the lead member. There can only be one.
Remember, a successful artist without an image is non-existent because they are forgettable. Contrary to popular belief, you don’t have to spend a lot of money to look the part. Confidence goes a long way and can do more for your image than any pair of jeans, but it doesn’t hurt to look good while figuring it all out.
As we continue on …
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