Books

Self-Published author of “Well-Fed” series speaking in Toledo

Written by Sarah Ottney | Managing Editor | sottney@toledofreepress.com

The self-published author of four award-winning books on writing and self-publishing will speak at two events in Toledo on March 16.

Peter Bowerman has self-published four books in his “Well-Fed Writer” and “Well-Fed Self-Publisher” series, which have sold 60,000 copies and provided his full-time living for more than nine years.

He will speak first at an Advertising Club of Toledo event, set for 11 a.m. to 1 p.m. at The Toledo Club, 235 14th St. The event will include networking and lunch followed by a presentation from Bowerman called “Grab the Edge! 10 Proven Strategies for Staying One Step Ahead of the Competition.”

Cost is $20 for members, $25 for nonmembers and $15 for students. Registration is required. To register, e-mail director@adclubtoledo.org or call (419) 866-4199 by March 14. For more information, visit www.adclubtoledo.org.

Bowerman will then present a two-hour seminar on self-publishing called “Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living,” starting at 2 p.m., also at The Toledo Club. The event is designed to help aspiring authors bypass the publisher and do it themselves – more successfully and profitably, said Bowerman, who noted that his methodology works best for nonfiction.

Cost is $39.95, nearly a fourth of the usual cost since he was already in town, Bowerman said. To register, visit www.wellfedwriter.com.

“It should give you a glimpse into what else is possible as far as getting your work out there in the world, besides going with a publisher,” Bowerman said. “Unfortunately self-publishing has gotten a bad name because people cut corners and, frankly, in about 98 percent of cases it’s deserved. I’m trying to raise the bar. It takes a little money, but it’s really not that hard to create a product that’s comparable in quality and production value to a conventionally published work.”

Advantages to self-publishing include staying in control of the creative process and timetable while keeping the rights to your work and most of the money, Bowerman said. Even when authors actually beat near-lottery odds and land a publisher, most are expected to do their own marketing anyway, he said.

“People have this idea you can’t do it yourself, that you have to go through a publisher, like there’s some rule, some gatekeeper, but whatever a publisher can do, you can do better and more profitably on your own and I really believe that,” Bowerman said. “In the end, no one will care about your book as much as you.”

For more information, visit www.wellfedwriter or www.wellfedsp.com.

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