A wonderful startWritten by Tom Pounds | President / Publisher | firstname.lastname@example.org
On Dec. 20, a few of us played holiday hooky and went to see “It’s a Wonderful Life” on the big screen at Levis Commons as part of the Toledo Free Press-sponsored Rave Classic Cinema series.
The glorious black-and-white Frank Capra/Jimmy Stewart masterpiece is one of my favorite holiday traditions, and being able to see it on a big screen for the first time reminded me of the many changes Rave Motion Pictures has brought since they invested in the local movie market by buying the area’s multiplexes from National Amusements last December (and really ramping up in June).
There have been some initial growing pains — employee layoffs, the end of some discount policies and the closing of the Maumee 18 — but a quick look at what Rave has improved is impressive. In less than one year, Rave has:
- Added digital projection capabilites to all its screens at Levis Commons, Fallen Timbers and Westfield.
- Added 3-D capacity to a market where there was virtually none.
- Lowered ticket prices by 50 cents.
- Offered free refills on large sodas and popcorn.
- Continued and expanded art offerings with live events of concerts, operas and special shows.
- Finally brought the area a large-screen format theater
- Donated pianos to the Toledo School for the Arts.
- Established the previously mentioned classic film series, which offers a treasure chest of movies waiting to be rediscovered.
- Offered coupons in local media (Toledo Free Press Star is running a coupon that is worth a free medium popcorn when a medium or large drink is purchased, a generous deal given the price of popcorn).
- On Dec. 20, announced it had sold the Maumee 18 to the Calvary Assembly of God. After watching the area’s other three abandoned theaters sit empty for years, it is impressive how quickly Rave was able to repurpose this property. The deal was reportedly a financial loss for Rave, which illustrates how seriously the company took its promise to find a use for the building.
There are always starry-eyed promises and high hopes thrown about when a new company comes to town. It is gratifying to see that Rave has so far taken its promises seriously and worked to make them a reality. That is what makes Rave a star in the local entertainment scene.
Thomas F. Pounds is president and publisher of Toledo Free Press and Toledo Free Press Star. Contact him at email@example.com.