Jameil Aossey offers refreshing music on ‘The Euphonious Suite’Written by Martini Rox | | firstname.lastname@example.org
Something old and something new comes to the Hip-Hop world via 26-year-old Jameil Aossey, born in Cedar Rapids, Iowa, and raised in the Toledo area. At first glance, you would think he is an R&B singer with his suit and matching fedora, but his music proves that looks can be deceiving. He is a rapper whose style evokes a scat artist on a jazz intro or a smooth West Coast rapper, with obvious influences like Snoop Dogg and DJ Quick.
Aossey’s album, “The Euphonious Suite,” is refreshingly filled with live instrumentation that carries the majority of his mainly self-produced album. Local R&B singer Charles Lane is featured on eight of the 12 tracks including the lead single “Melodies.” Lane’s style is a smooth melodic complement to Aossey’s and his own album is slated as the next release on Aossey’s label, Aossey Entertainment. Listeners will be impressed with the consistency of Aossey’s sound and the classic feel his music is bringing back to Hip-Hop.
The accomplished pianist and drummer originally dreamed of being a radio DJ like his uncle Moe (104.7FM) and only started rapping to showcase his production. Aossey managed to build his brand and following by utilizing local talent, business sense and the Internet, creating a way for his music to reach the world and speak for itself.
When I asked him about his digital strategy he replied, “We kind of had a buzz going and we leaked it online and these guys overseas picked it up (and) before I knew it, I’m getting play overseas before anybody over here had any idea what started this whole thing.” Taken by surprise by his popularity after the leak of his single in August, Aossey remains humbled and focused. He credits his family and a close circle of forward-thinking artists, along with mentor and fellow musician Rob Lee of New Realm Recordings for helping him when he started his musical journey 10 years ago.
The art of heavily incorporating Jazz and Soul in Hip-Hop had been popular in the ’90s with artists like Gang Starr, Soul II Soul, Loose Ends, and mainstays like The Roots.
Music has moved toward a commercial pop genre and has become more about what goes hard in the club than easy listening in your car or home. Artists have to realize the importance of the business because it determines the fate of a great album. Aossey sat on his project from April to August to make sure he had all his business in order prior to releasing it.
A well-thought-out and calculated project from start to finish, “Euphonious Suite” is headed in the right direction. When asked about his attention to detail he stated, “People don’t care to study the business they don’t think it’s important. They think it can just happen, that ‘oh, I can get signed tomorrow’.”
Aossey has recorded many songs with his friends, but only wanted to put out the best. Although he has been focused on producing the highest quality of music he could possibly make, he assured me they had plenty of fun during the process. “We had so much fun doing it we even left some of the laughter in! Let the industry (be) critics. You just make it how it needs to be made and if people like it, they do, and if they don’t, then they don’t, it’s just the way it is.”
Euphonious Suite is music for all ages and is available for purchase on Amazon.com and Cdbaby.com. For more info on this artist, visit www.jameilaossey.com.
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