Rave reviewsWritten by Tom Pounds | President / Publisher | firstname.lastname@example.org
The company is based in Texas, but Rave Motion Pictures is very much in touch with Northwest Ohio. Less than one year after acquiring the multiplexes at Westfield Franklin Park, Levis Commons, Fallen Timbers and Maumee, the firm is investing hundreds of thousands of dollars and unlimited creativity into the market.
As outlined in an Aug. 18 Toledo Free Press Star cover story, the closing of the Maumee location was a painful move that opened opportunities for the other Rave locations and its customers. In addition to retaining the Maumee employees, Rave is investing major money into upgrading local screens with the latest digital, 3-D and large-format technology.
In addition to the hardware upgrades, Rave has started showing one-night only live streaming events like boxing matches and could show attractions such as the Super Bowl or college football championship games on the big screen. Up to now, it required a drive to Ann Arbor or Southfield to get the digital large-format experience (Rave isn’t ready to use the word “IMAX” in public yet), but now that technology will be available here at home.
Rave has also announced the launch of a classic film series that will bring some of Hollywood’s greatest movies to the big screen at Levis Commons. Look for news on some major holiday events in December.
On a daily basis, Rave is working to establish traditional 2-D choices for those who aren’t interested in 3-D, but still want to see the latest “Toy Story” or “Avatar” phenomenon.
As for those empty theaters, Rave, while not responsible for the numerous vacant buildings left by National Amusements, is actively working to find a use for the theater it closed in Maumee.
“We’re anxious to re-purpose our building. We think it will be a win for the community to be able to find a purpose. We are talking to a number of people; I know real estate is working very hard on it,” said Jeremy Devine, vice president of marketing for Rave Motion Pictures.
It’s too early to determine if the closing of Maumee has cost Rave a loss, or temporary loss, but the other three theaters are showing an uptick, Devine said.
At a time when too many companies are retrenching or withdrawing from our region, it is gratifying to see a major player from outside the market be willing to invest its dollars and technology in our hometown screens.
So, we’ll see you at the movies!
Thomas F. Pounds is president and publisher of Toledo Free Press and Toledo Free Press Star. Contact him via e-mail at email@example.com.