Patrick Giammarco, owner of PWG marketing, will lead “Marketing Boot Camp: How to Build a Booming Business in the Post-Recession Economy” on July 21.

Giammarco, who has 15 years of experience in corporate and small business marketing, will discuss the four pillars of marketing that matter the most in the new economy, he said. The pillars include: strategy before tactics; educate and inform; customer experience; and harness the Internet.

“I think we’re really on the doorstep of an economic turnaround. As we’ve gone through this change of the last three or four years so has everyone as consumers,” Giammarco said. “[Consumers] are looking for very different things then they did four or five years ago. As a small business owner you have to approach business in a different way.”

The boot camp is aimed at small business owners who don’t have someone doing marketing for them and may have a thousand other things to do to run their business, but marketing professionals are welcome, he said.

The boot camp is $39 and includes a copy of John Jantsch’s book, “Duct Tape Marketing” and light breakfast food.

Registration is limited in order to provide a good Q and A session with specific examples for attendees, Giammarco said.

The event runs from 8:30 a.m. to 11:30 a.m. at Poco Piatti, 3155 Chappel Drive, in Levis Commons.

For more information and to register, visit http://events.constantcontact.com/register/event?oeidk=a07e2ynz1vm86b090ae.

This entry was posted on Wednesday, July 14th, 2010 at 3:12 pm and is filed under Community, Public Relations/Marketing.
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