MIS opens new media center for 2010 seasonWritten by Duane Ramsey | | email@example.com
Michigan International Speedway (MIS) has unveiled a new media centerfor the 2010 racing season.
The $17 million, two-story facility was built along Pit Road on the infield of the track. It incorporates the new media center on the first floor and 30 corporate suites on the second floor.
The media center features a Deadline Press Room with 122 workstations and an area for postrace interviews with drivers and owners. It includes a Team Public Relations Room with 85 workstations, a Photographers Room with 75 workstations and lockers, rooms for radio stations, television editing and Th e Associated Press.
“The new media center is very exciting for us,” said Dennis Worden, manager of public relations at MIS. “We want to provide the most modern facilities for today’s media.”
The media center, along with the press box on top of the main grandstand, will serve 400 to 500 media professionals on major race days, according to Worden.
The media center has five conference rooms named for the Great Lakes, two single interview rooms and a media lounge where food and beverages are served during events. Members of the print, radio and television media toured the facilities and were served lunch in the lounge on a recent press tour.
Worden said it was decorated with a rustic outdoor décor, including murals of historic racing scenes on the walls of the Deadline Press Room. It includes nearly 12,000 square feet of stone and 20,000 square feet of glass.
The entire facility includes 136 TV screens, 179 speakers and 600 data outlets with 40 miles of copper and fiber optic cable, 30 miles of CAT data cable, nearly 4 miles of conduit, 6 miles of audio cable and 3.3 miles of video coaxial cable.
The Driver Meeting Room can seat 175 people for driver and service meetings. Worden said MIS can open one glass wall to pull a race car into that room.
An observation deck is located on the roof that includes 8,000 square feet of solar panels to help generate power for the facility. The observation deck is open to the media and fans from the suites during the races, providing views of the pits below and finish line on the track.