Rave officially takes over National AmusementsWritten by Brandi Barhite | Associate Editor | firstname.lastname@example.org
Rave Motion Pictures, a Dallas-based company, took control of the former National Amusements-owned Showcase and DeLux branded theaters the week of May 9. The official legal transaction was in December.
“I have been in the business for 30 years, actually grew up with National,” said Rusty Belcher, general manager of Franklin Park 16. “It is a big cultural change, but for the good.”
Rave plans to increase the number of digital projectors and 3-D installs, some of which will be ready by the June 18 premiere of “Toy Story 3” at Fallen Timbers, which does not have 3-D capacity.
The company prides itself on being able to show multiple 3-D movies at one theater.
“It is going to be a big summer for movies and a big summer for the continuation of 3-D,” said Jeremy Devine, vice president of marketing.
Before Rave bought the Toledo theaters, 100 percent of its theaters were digital.
“It’s the perfect picture, no pops, no scratches and allows you to bring in alternative content — opera, sporting events,” Devine said.
Belcher said Rave’s goal is “every patron, every day.” He worked for National Amusements.
This ultimate customer service will be achieved by greeting moviegoers when they come in and when they leave and asking for feedback, Belcher said.
In addition to free refills, which Belcher said “is going to be huge,” Rave is changing beverages to Coke products.
Rave is also offering a summer film festival at Franklin Park and Maumee for children and their parents. The movies play at 10 a.m. on Tuesdays and Wednesdays, starting June 8.
“I know that people are starting to think, ‘What am I going to do with the kids this summer?’” Devine said. “The movies are about 1-year-old, but kids get to see them on the big screen and they are free and kids like to see movies again and again.”
The movie “Alvin and the Chipmunks 2” will play June 8 and 9; “Ice Age 3,” June 15 and 16; “Astro Boy,” June 22 and 23; “Planet 51,” June 29 and 30; “Cloudy with a Chance of Meatballs,” July 6 and 7; “Monsters versus Aliens,” July 13 and 14; and “Hotel for Dogs” will play July 20 and 21.
“We are very excited. It is a big change. The focus is on the customers as it should be,” Belcher said.
Devine said Rave kept much of National Amusement staff, although changes were made to management.
“The best thing for the consumer is that we had a very nice partnership with National Amusements,” Devine said. “On purpose, we did nothing over Christmas and New Year’s because we wanted patrons to have a smooth experience.”
In the next few weeks, Rave will change the signage at the movie theaters. Devine said patrons will need to visit www.ravemotionpictures.com because the National Amusements site will no longer work. At the website, moviegoers can sign up for an e-newsletter and read about field trips and group rates.
Meanwhile, Devine said the company continues to evaluate prices to see if anything needs to be changed.