Media

Blade paid circulation drops 10,225

Written by Kristen Rapin | | krapin@toledofreepress.com

Audit Bureau of Circulation (ABC) released its March FAS-FAX report April 26, delivering good news/bad news to Toledo’s daily newspaper.

The Blade reported a 144,394 circulation for its Sunday edition, with 22,794 online editions included in that number. That is an increase from March 2009’s reported Sunday circulation of 135,567. However, The Blade’s individual paid Sunday circulation dropped 10,225 from March 2009.

The report covers daily papers’ circulation averages from Oct. 1 to March 31.

The Blade has faced a decline in circulation since 2004. Sunday circulation has dropped 58,897 since December 2004’s Sunday circulation of 178,274, with the electronic edition numbers are subtracted.

ABC’s FAS-FAX reported 119,377 individually paid circulations for the Sunday Blade in the March 2010 report; in March 2009, it reported 129,602 circulation.

The Blade reported its Sunday electronic circulation jumped from 3,871 in March 2009’s FAS-FAX report to 22,794 editions in March 2010’s report. A total increase of 18,109 Sunday electronic editions was experienced between September’s FAS-FAX reported 4,685 editions and March’s report.

According to Kammi Altig, ABC communications manager, there are two types of online editions: a replica edition, usually a direct PDF copy, and non-replica. As long as a person is paying at least a penny and it is optional, the electronic edition can be counted into paid numbers.

The Blade charges $9.98 a month for its online edition for seven days a week. For one penny more, The Blade provides its e-edition seven days a week and delivers the Sunday edition in print, a “cost” of one-fourth of one cent for the Sunday paper during a four-week month.

Circulation of U.S. daily papers is down 8.74 percent from March 2009, according to ABC’s most recent report.

Richard Fuller, director of circulation at The Blade, did not return calls for comment.

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This entry was posted on Friday, April 30th, 2010 at 5:36 pm and is filed under Community, Media.
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4 Responses to “Blade paid circulation drops 10,225”

  1. Ty Coon

    Losing customers en masse at the Yellow Blade, is not at all surprising.
    They are dinosaurs… relics and victims ,of their own psychotic, radical-leftist, agenda.
    These stupid jackasses allowed a very thriving Portside, to become a ghost town?! Followed up by moronic support for another wasteful government entity not worthy of existence.
    And, that’s only one of a thousand mistakes these Machiavellian-manipulators have inflicted on Toledo…never, ever to reclaim it’s once proud Glory !
    I quit getting the Yellow Blade, in 84…I quit getting the Sunday edition in 04…the smartest cost savings in my LIFE !!

    This comment was posted on April 30th, 2010 at 11:00 am
  2. henri

    I’m glad I was able to help!!!!!

    This comment was posted on April 30th, 2010 at 11:55 am
  3. Kathy

    They are now offering to deliver the paper 7 days a week for 2 bucks/week and you can lock in that price for 12 months! Pretty soon they’ll be paying the subscribers to take it. And yet still they have no clue why this community spits on their garbage.

    This comment was posted on April 30th, 2010 at 12:58 pm
  4. Tom

    3 family’s in my neighborhood share the paper. That saves quite a bit.

    This comment was posted on May 2nd, 2010 at 11:26 am

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