Monroe Superstore opens Jeep adventure courseWritten by Brad Kane | | firstname.lastname@example.org
Anyone who has ever wanted to take their car off road, over crazy obstacles and through treacherous terrain any responsible car owner would avoid, will have those opportunities Sept. 11-12.
The Monroe Dodge Chrysler Jeep Superstore has built an 18-obstacle, off-road adventure course for thrill seekers to test drive Jeeps over the most extreme conditions. The Jeep Jamboree Off-Road Adventure event runs 9 a.m. to 3 p.m. both days in Monroe.
“We want to give people an opportunity to drive a really challenging 18-obstacle road course,” said Ralph Mahalak, superstore sales director. “It truly is a nine-minute thrill ride.”
The highlight of the course is the 25-foot Mt. Monroe, which includes a vertical climb leaving drivers seeing nothing but sky, Mahalak said.
Despite the tough car-selling economy, Mahalak said building the elaborate course will pay off in the long run. While it might not lead directly to sales that weekend, it creates positive perceptions about the dealership.
“It is certainly unique and different, and we hope in the long run that people talk about it and how much fun they had,” Mahalak said.
On Sept. 11, the Superstore will offer a Patriot’s Tribute presentation at 8:46 a.m. to commemorate the striking of the first World Trade Center tower on Sept. 11, 2001. The unveiling of the new Monroe Superstore Jeep Jamboree 4X4 Course will take place at 9 a.m.
Tags: Monroe SuperStore